AI applied to data is essential to understanding the consumer

Ever wondered how some companies seem to know exactly what you want before you even ask? This isn't a coincidence—it's artificial intelligence applied to data analysis. In today's scenario, understanding consumer behavior is no longer a differentiator; it's become a necessity for companies that want to grow sustainably and remain competitive.

Artificial Intelligence Analytics (AI) has revolutionized the way businesses interpret customer data. Traditional methods, such as market research and purchasing behavior reports, have significant limitations: data collection is limited and sporadic, interpretation can be biased, and, most importantly, consumer behavior changes rapidly, often rendering these analyses obsolete.

In Brazil, 46% of companies are already using or implementing Generative AI solutions. However, only 5% of them believe they are leveraging its full potential. This reveals a significant gap and enormous room for strategic optimization.

Now, imagine a scenario where your company not only needs to react to changes in consumer behavior, but can anticipate them. AI allows you to process millions of data points in seconds, detect behavioral patterns, and predict trends with a high level of accuracy. Large companies are already using this technology to achieve impressive results:

• Amazon: analyzes purchases and browsing patterns to recommend products in a highly personalized way, increasing sales conversion;
• Netflix: 75% of what users watch on the platform comes from recommendations made by the IAA, ensuring greater engagement and retention;
• Magalu: Personalizes offers and optimizes inventory, ensuring the right products are available at the right time;
• Of course: monitors client connections and anticipates potential problems, resolving them before they are even noticed.

Companies that use AI for data analysis are leading their markets, while those that ignore this trend risk falling behind. The world has already changed, and it's time to act. If your company isn't yet adopting AI to better understand its customers, you could be leaving money on the table.

The world has already changed, and companies that embrace AI are leading their industries. Meanwhile, those that hesitate risk being left behind. Is your company prepared for this revolution, or will it continue to leave money on the table?