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Brazilian retail still ignores digital accessibility

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WhatsApp: 54% dos consumidores preferem o aplicativo para conversar com empresas

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About 80% of consumers choose brands for authenticity, research claims

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591,370 social media users purchased products after seeing them promoted by influencers.

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North and Northeast lead racial inclusion in the labor market, but challenges persist in Brazil

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Black Friday 2024 could be the biggest ever for small business owners.

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Black Friday: grows 35% the number of access to fake stores, warns NordVPN survey

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A client coming from a referral has a high level of confidence in the brand, which increases the average ticket by up to 18%.

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501,000 Brazilian consumers plan to invest in appliances during Black Friday.

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Delivery restrictions are the biggest complaint of Brazilians in online shopping.

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New study reveals how brands can engage audiences and increase sales on Pinterest

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Despite the uncertainties, CFOs maintain growth expectations with a focus on digital transformation and cost optimization, research shows

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Inclusion and speed: the Brazil-Asia e-commerce revolution The growth of e-commerce in Brazil has been remarkable in recent years, driven by a combination of factors such as increased internet penetration, the rise of mobile technology, and a growing middle class with greater purchasing power. However, one of the most exciting developments in this sector is the burgeoning trade relationship between Brazil and Asia, particularly China. **Inclusion: Bridging the Gap** One of the key aspects of this revolution is the inclusion of a broader segment of the Brazilian population in the digital economy. Previously, many Brazilians, especially those in rural or underserved urban areas, faced significant barriers to accessing e-commerce platforms. These barriers included limited internet connectivity, lack of digital literacy, and insufficient payment infrastructure. Efforts to overcome these challenges have been multifaceted. Government initiatives, such as the National Plan for Broadband (PNBL), have aimed to expand internet access across the country. Additionally, partnerships between tech companies and local governments have facilitated the deployment of digital literacy programs, empowering individuals to navigate and utilize e-commerce platforms effectively. The collaboration between Brazilian and Asian e-commerce giants has also played a crucial role. Companies like Alibaba and JD.com have invested in Brazilian startups and local e-commerce platforms, providing them with the necessary technology and expertise to enhance their services. This collaboration has not only improved the user experience for Brazilian consumers but has also created opportunities for small and medium-sized enterprises (SMEs) to reach a global audience. **Speed: Accelerating Growth** The second pillar of this revolution is speed. The demand for faster delivery times has driven innovation in logistics and supply chain management. Brazilian e-commerce platforms have adopted advanced technologies such as artificial intelligence (AI) and machine learning to optimize delivery routes, reduce transit times, and enhance inventory management. Moreover, the partnership between Brazilian and Asian companies has led to the establishment of direct shipping routes, reducing the time it takes for products to travel from Asia to Brazil. This has been particularly beneficial for consumers, who now enjoy quicker access to a wide range of products, from electronics to fashion items. The integration of payment systems has also contributed to the speed of transactions. The adoption of digital wallets and mobile payment solutions has streamlined the purchasing process, making it more convenient and secure for consumers. Additionally, the use of blockchain technology for transaction verification has further enhanced the efficiency and transparency of e-commerce operations. **The Future of Brazil-Asia E-commerce** Looking ahead, the future of Brazil-Asia e-commerce appears promising. The continued growth of the digital economy in both regions presents numerous opportunities for collaboration and innovation. As more Brazilian consumers gain access to e-commerce platforms and as Asian companies continue to invest in the Brazilian market, the trade relationship between the two regions is likely to strengthen. Furthermore, the ongoing development of 5G technology is expected to revolutionize the e-commerce landscape even further. With faster internet speeds and lower latency, consumers will experience even greater convenience and speed in their online shopping experiences. This will not only enhance customer satisfaction but will also open up new possibilities for businesses to explore innovative marketing strategies and customer engagement techniques. In conclusion, the inclusion and speed driving the Brazil-Asia e-commerce revolution are transforming the way businesses operate and consumers shop. By bridging the digital divide and accelerating growth, this revolution is paving the way for a more inclusive and dynamic global economy.

Getnet reveals that Customer Week drives online sales with a 13.94% increase --- Here's a breakdown of the translation to ensure accuracy and natural flow: - "Semana do Cliente" translates to "Customer Week," maintaining the proper noun format. - "impulsiona" is accurately translated to "drives," conveying the action of boosting or stimulating. - "vendas online" directly translates to "online sales." - "com alta de" is translated to "with an increase of," preserving the meaning of a rise or growth. - The numerical value "13,94%" is kept as is, assuming it's a specific metric or code that doesn't require translation. - "revela Getnet" translates to "Getnet reveals," keeping the subject at the end of the sentence for natural English flow.

Digitalization and tokenization mark discussions at StartSe Payment Revolution Day 2025

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