Artificial Intelligence (AI) is transforming different sectors of society, and security emerges among the areas that have benefited most from technology. Heritage and urban surveillance has presented innovative solutions that promise to redefine standards.In Brazil, this trend continues to expand, reflecting a market in constant adaptation to the new demands of companies and consumers.
In the asset protection industry, AI introduces unprecedented levels of personalization and efficiency. Advanced systems are able to learn from the environment and detect unusual patterns, acting preventively to prevent incidents.The proactive approach enables faster responses to threats and significantly reduces risks.The trend is that these features are increasingly adapted to the specific needs of homes, condominiums and businesses, offering integrated and efficient protection.
Facial recognition and digital media in retail
One of the most promising innovations for 2025 is the use of large-scale facial recognition. Initially developed for public safety, the feature is now widely applied in retail, with functions that go beyond loss prevention. It helps in identifying gangs and monitoring suspicious behaviors, but also provides valuable data on the profile of the public, such as gender and age group. The information helps retailers to plan promotions, organize product exposure according to the flow of customers and even optimize staff at busy times.
Another significant advance is the use of digital media at the point of sale, such as LED screens and digital media systems Digital Signage. Such solutions allow the personalization of messages, controlling the content displayed according to the public and the time. In addition to valuing the commercial space, the resources offer a new source of revenue, with the possibility of serving ads from partner industries. The combination of technology and marketing has the potential to transform the shopping experience, increasing consumer engagement and strengthening the relationship with the brand.
Smart cities: protection and connectivity in urban space
Smart cities are emerging as one of the main scenarios for the application of AI in Brazil. In 2025, initiatives such as real-time monitoring, digital walls and intelligent traffic lights are expected to become increasingly common. This type of resource not only improves public safety, but also optimizes urban management, offering integrated options that help identify infringements, respond quickly to emergencies and monitor traffic flows. The use of AI in smart cities reinforces the connection between technology and quality of life, creating more efficient and resilient urban spaces.
Undoubtedly, AI-driven innovations are reshaping the security industry in Brazil, ranging from heritage solutions to retail optimization. Technologies such as facial recognition, digital media and intelligent systems demonstrate the potential of AI to create safer and more efficient environments.
