Coworkings are innovation incubators for startups on the rise’, says expert

The pandemic has brought significant changes in the behavior of corporations, consolidating practices that remain strong to this day. Swile Brasil, in partnership with Leme Consultoria, conducted a survey entitled “Planeta Firma 4 Yearbook of Corporate Benefits, Good Practices and Trends for Human Resources”. The survey revealed that 33% of organizations adopt the face-to-face model, while 32% opt for the hybrid format. In this context, coworking offices have gained prominence by offering the necessary flexibility for companies that combine face-to-face and home office days in their routines.

“Spaces like shared offices and coworking are being preferred by rising companies for functioning as incubators for innovation and collaboration”, says Daniel Moral, CEO and co-founder of Eureka Coworking“ is a professional environment concept that has evolved since the 2000s into a complete post-pandemic industry, demonstrating a gigantic creative potential for organizations in the process of growing”, he adds. 

Other data reinforce this perspective for the coming years. A survey by the International Workplace Group shows that 67% of recruiters have noticed a growing trend of professionals leaving companies that return to the full face-to-face model, with five days a week in the office. This scenario highlights the transformative potential of coworking, which offer flexible solutions aligned with the new demands of the labor market.

Focus on core business

One of the differentials that make coworking ecosystems maturing new business is its economy compared to a traditional office. Professionals working in these spaces save on operating costs. 

For Moral, this reduction in spending allows companies to have a growth pace without bureaucracy and obstacles. “A agility is essential in a dynamic and competitive market, so organizations like startups need workplaces that do not hinder their processes.The very variety of shared services, such as internet, cleaning and facilities, eliminate the need for investments in their own infrastructure, allowing brands to focus on what really matters: the business itself”, he explains.

The expert also highlights that coworkings function as “celliers of ideas” by promoting professional exchanges that will contribute to the development of companies, such as events, workshops, lectures and networking in general. “It is a space that brings together people from different areas, who share experiences and knowledge. Therefore, it stimulates creativity and opens the door to the production of original solutions, which meet the demands of the market”, he concludes.