A Datta BusinessBrazilian martech company specializing in data analysis for digital marketing accelerates its international expansion and prepares to launch new artificial intelligence-based features. With a consolidated operation in Brazil, and expanding to São Paulo, it already serves clients in Mexico and the United States. Revenue exceeds 3 million, with growth of 120%, and the goal is to reach 8,000 active clients by 2026.
**Note:** "120%" is unclear and likely a typo or a non-standard abbreviation. It needs further context to be translated accurately. If this is intended to represent a percentage growth, the translation should reflect that. If it's something else, please provide more detail.
Founded in 2022 by Cintia Freitas, a marketing specialist with strong experience in the shopping center sector.A startup was born with the purpose of helping businesses objectively understand the return on their digital investments. Initially focused on strategic consulting, the operation incorporated automation resources in 2021 and, the following year, solidified itself as a SaaS platform after the entry of two partners specializing in process and data engineering. Since then, the company has served over 350 clients and accumulated revenue exceeding 3 million.
Commenting on the business purpose, Cintia de Freitas The differentiator lies in the ability to translate data into actionable decisions, "Our goal has always been to turn data into faster and smarter marketing decisions. By connecting different information sources and presenting actionable insights, we've democratized a resource that was previously limited to large corporations," emphasizes [the speaker/source]..
The solution connects directly to ad accounts and automatically organizes the information, providing real-time monitoring, automatic reports, campaign comparisons, and intelligent recommendations. The SaaS model allows businesses of all sizes, from franchises to small businesses, to track metrics like ROAS, cost per conversion, and engagement, standardize reporting, and optimize campaigns without needing specialized teams.
Among the clients are franchisees of brands such as Depyl Action, Morana, Usaflex, Plié, and Buddha Spa, as well as institutions like Sebrae Paraná, Sebrae Santa Catarina, and Sebrae Conecta. The company also serves shopping malls, including Goiabeiras Shopping in Cuiabá, Sobral Shopping in the Ceará interior, and Internacional Shopping in Guarulhos. Recent performance has also been boosted by an investment pre-seed The R$ investment of 600 million, led by Bossa Invest, increased Datta's monthly recurring revenue (MRR) by 72% in the four months following the investment.
Recognized in programs like Capital Empreendedor (Sebrae Nacional), the IBGC Program, B2Mamy + Google for Startups, and Inovabra Habitat (Bradesco), Datta has been part of the Cubo Network (Itaú) since 2025. That same year, Cintia de Freitas She became an ambassador for Inovabra Habitat, strengthening female leadership in an ecosystem where only 12% of resources are [missing the rest of the sentence]. Venture capital In Brazil, they are destined for women-led startups, according to ACATE.
Given the results achieved in the data and artificial intelligence market, Datta Business It also decided to expand its reach through corporate education, aiming to train new leaders prepared for the challenges of data-driven marketing and AI. In this context, the company was invited to develop an exclusive MBA in Data-Driven Marketing and Artificial Intelligence. The program commenced in June 2025 and already anticipates new classes opening monthly until December of the same year.
In the coming months, the company plans to expand integrations with digital platforms, launch new artificial intelligence-based features, and consolidate its exclusive MBA program based on proprietary technology. To Cintia, Our focus is on scaling efficiently and making data analysis more accessible to businesses of all sizes. The infrastructure is ready to support the next growth cycles, he concludes.
