Getnet reveals that Customer Week drives online sales with a 13.94% increase --- Here's a breakdown of the translation to ensure accuracy and natural flow: - "Semana do Cliente" translates to "Customer Week," maintaining the proper noun format. - "impulsiona" is accurately translated to "drives," conveying the action of boosting or stimulating. - "vendas online" directly translates to "online sales." - "com alta de" is translated to "with an increase of," preserving the meaning of a rise or growth. - The numerical value "13,94%" is kept as is, assuming it's a specific metric or code that doesn't require translation. - "revela Getnet" translates to "Getnet reveals," keeping the subject at the end of the sentence for natural English flow.

A survey conducted by Getnet, the global payment fintech of the Santander Group, during Customer Week (September 15-21, 2025) shows that Brazilian commerce registered a 13.94% increase in revenue compared to the same period in 2024.

The result was primarily driven by digital retail, which saw growth of 12%, while physical retail grew by 9%.

In the segment breakdown, Unclassified Durable Goods led overall growth, with a revenue increase of 25,52%, demonstrating greater consumer appetite for higher-value-added products. Another highlight was the footwear sector, which registered growth of 7,58% during the period. In online retail, the Family Clothing Sales category also performed positively, increasing by 11,12%, reinforcing the importance of apparel in e-commerce.

Analysis of the Customer Week data shows that promotional initiatives, coupled with expanding digital channels, contributed to increased sales during the period. The performance observed across various segments and channels reinforces the importance of integrated strategies to meet the evolving consumer dynamics," says Rodrigo Carvalho, Superintendent of Analytics at Getnet.