Mercado Libre and Magalu surpass Amazon in the ranking of creators' dream marketplaces

Known for bringing together a wide range of products and services in one place, marketplaces attract the attention not only of consumers but also of the people behind the Creator Economy. The importance of this business model is such that it has become a new category within the dream brands ranking of content creators, based on the research. Creator POV.

In the second edition of the BrandLovers survey, which interviewed over 5,000 creators from all over Brazil, these "online shopping centers" inaugurate a new category, joining the rankings: 

• Dream Beauty Brands
• Dream Fashion Brands
• Beverage & Food Brands of Dreams
• Dream Electronics Brands

In the debut of the new list, four marketplaces stood out, with two of them originating from Latin American soil and outperforming a giant from the United States:

1st Free Market2nd Shopee3rd Magalu4th Amazon

"Brands originating in Latin America spark as much interest as global giants, which is a clear sign of the regional strength and cultural relevance of these players," says Rapha Avellar, CEO and founder of BrandLovers.

Intense connection

The ranking of dream brands is based on an open-ended question that investigates which companies creators would most like to work with and the spontaneous mention of marketplaces indicates how much these digital environments have already become part of creators' daily lives. This is because the Creator POV 2025 survey also analyzed the state of creators' online lives. 

According to the study, 651 of these professionals are always online so as not to miss out on opportunities, such as job offers or partnerships - a clear sign of a hyperconnected society.

“If, on one hand, the data serves as a warning about the effects of hyperconnectivity and the risks to mental health; on the other, it functions as a portrait of a modern society that manages its life in the online environment. We are talking about people who make professional connections, make purchases, have fun, and build communities — all of this online,” analyzes Avellar. “By living intensely in this dynamic, creators end up being good spokespeople for this new form of consumption in marketplaces,” he concludes.