UOL, NEOOH and helloo launch unprecedented and multiplatform advertising project “Futebol and High Impact”

The UOL, largest Brazilian content, technology and digital services company, along with the NEOOH and hhelloo, leaders in out of home media, launched the project in a face-to-face event in Sao Paulo “Football and High Impact”. The initiative, unprecedented in the advertising market, brings together the best content of football 2026 in a multiplatform proposal, present in digital, social networks, CTV, PayTV, OOH and live experiences. 

The synergy between the companies ensures a media plan with more than 30 billion impacts throughout the campaign. “The brands will be with us throughout this journey, side by side with the public and far beyond the 90 minutes of each match. UOL contributes to its journalistic credibility and the strength of a massive audience, offering information, entertainment and celebration on all screens. Our goal is to broaden the connection points between emotion and brands, making the tournament experience even more complete”, says Paulo Samia, CEO of UOL. 

“Football and High Impact” it has the weight coverage of UOL, with its main sports programs, such as UOL News Sport, End of Chat, First and Ownership of Ball, led by recognized talents of sports journalism.  

In addition to daily coverage, production will be intensified with exclusive content for social networks, such as specials about athletes, competition curiosities, hunches and even an influencer-commentator created by artificial intelligence. All this content will be deployed on Instagram, TikTok, Kwai, UOL Flash and WhatsApp. 

The project also connects with fans in live experiences, in a partnership with Torcida N1, the most traditional cabin in the country, the games of Brazil will win unforgettable parties, with shows and brand activations that will have exclusive coverage of UOL and participation of influencers. 

The distribution gains even more strength with NEOOH, present in more than 45 thousand screens throughout Brazil. 

“With NEOOH, we bring the experience to airports, parks, gyms, transportation terminals and offices throughout the country, creating an environment of direct and constant contact with millions of Brazilians. Our mission is to offer brands the opportunity to be present at strategic moments for the audience. This is a project that unites three large companies, in which one complements the other, enabling an unprecedented delivery in the advertising market”, says Leonardo Chebly, CEO of NEOOH. 

In the living and leisure spaces, helloo complements the strategy with screens in more than 110 malls, airports and another 15 thousand in residential condominiums, as well as activations with special projects and external media. “Na helloo, we have built a unique OOH media ecosystem in the country, which reaches more than 46 million people per month, from north to south of Brazil. Football is a national passion, and more than telling about the Cup, Rafa, we connect brands to this energy in places where people live and relate. It is in this proximity environment that brands can create genuine connections with millions of fans, Sa. 

The project has 22 sponsorship quotas, distributed in four categories: master, gold, silver and bronze.