Linx launches campaign“Lhar de Dono” with Caito Maia

Linx, specialized in technology for retail, launched the campaign “Olhar de Dono” with Caito Maia, founder of Chilli Beans, as ambassador. The main objective of the initiative is to show how technology can be a strategic ally for the retailer, promoting efficiency, growth and smarter business management. Caito will play an essential role in connecting their experiences to the adoption of technological solutions, acting on the needs of retailers and reflecting on the results.

Starting in April, the campaign is part of Linx's marketing strategy to promote Microvix software and will be broadcast on the company's digital platforms until December 2025. Aimed at small and medium-sized retailers, franchisors and managers in the fashion sector, the initiative reinforces Linx's positioning as a partner in the digitalization of retail and in the search for efficiency and sustainable growth.

The choice of Caito Maia as ambassador reinforces the connection of the campaign with the reality of the Brazilian entrepreneur. Linx customer with Microvix for more than a decade, Caito shares the strategic vision that guides the development of solutions of the company. “Caito comes to add, bringing his successful trajectory and his identification with the small and medium entrepreneur that connects directly with the concept of the campaign Look at Dono’ Reolon, Retail director of Linx.

Throughout the campaign, Caito Maia and Linx experts will visit entrepreneurs, sharing experiences and demonstrating, in practice, how Microvix can transform business management and profitability.“O entrepreneurs need to be aware of innovation and the use of technology to grow. The partnership with Linx allows me to share my experience with thousands of retailers who want to transform their businesses and excel in the” market, says Caito Maia.

As ambassador, Caito will be the protagonist of exclusive content on social networks and will also lead special episodes of the podcast Retail Pod (PDV), from Linx. In these conversations, he will interview entrepreneurs at different stages of growth, addressing the challenges of management and the opportunities brought by technology “Se Stop the Blood Sfria”89 FM Radio will also host a Linx expert to discuss topics such as innovation, data intelligence and strategies for more efficient management.

With the “Olhar campaign of” owner, Linx consolidates its position as a reference in retail solutions, supporting entrepreneurs in the journey of digital transformation and strengthening their businesses.