Brazilian technology revolutionizes commission and network management in multilevel and affiliate marketing

Despite the exponential growth of the sector, the biggest pain of companies that operate with multilevel marketing (MMN) and affiliate programs is still the same: lack of control, transparency and real scalability. However, the scenario is changing. In 2024, the direct sales sector moved R$ 50 billion in Brazil, with more than 3.5 million independent entrepreneurs, according to data from the Brazilian Association of Direct Sales Companies (ABEVD).

It is precisely to meet this growing ecosystem that Bindflow, a Curitiba company specialized in technological solutions, has partnered with the MultiSeller platform.The result is a robust and automated solution for businesses operating in B2B, B2C, direct sales and relationship marketing, allowing them to scale operations with intelligence, security and performance.

“We see huge growth potential in affiliate and MLM models, especially when driven by cutting-edge technology.The partnership with MultiSeller has allowed us to create a complete solution that goes far beyond the traditional: we automate operational processes, structure an intelligent management of commissions and develop tools to scale support for large networks, focusing on performance and the” experience, says Emerson Martens, CEO of Bindflow.

The data of the Brazilian Electronic Commerce Association (ABComm) confirm the expansion of e-commerce with the registration of R$ 204.3 billion in 2024, growth of 10.5% compared to the previous year. For 2025, the expectation is to exceed the R$ 234 billion, driven by an average ticket of R$ 539.28, more than 435 million orders and a buyer base that should exceed 94 million. This advance directly reflects in the increase of R1TP annual sales, more than 10 billion, Brazilian companies, 10 million, as the strengthening of affiliate sales, 10 million, the market, the year, the number of 10 million, the number of sales, the number of sales, 10000 million).

These changes are rooted in three major milestones of digital transformation: access to the mobile internet, which began in 2007; the impact of the pandemic, which accelerated digitalization; and now the role of Artificial Intelligence (AI) in the personalization of experiences and process automation, a determining factor for the scalability of decentralized sales models.

According to MultiSeller CEO Guilherme Camilli, the platform was born to serve both businesses that already operate with direct sales and those who wish to create affiliate and MLM programs in a structured way, using state-of-the-art technology, simplified management and compliance. “ Designed to serve from small digital businesses to large direct sales operations, MultiSeller allows the registration and monitoring of affiliates, automates sales and performs commission management at multiple levels of indication, with security and high performance”.

The platform supports more than 100 thousand simultaneous users and is able to reduce by up to 40% the time dedicated to network management, thanks to the automation of registrations, payments and reports.“Today, the software available for direct sales is still mostly focused on B2B and does not offer the necessary tools for control and efficient management of network sales. Our commitment is to offer applicable innovation, which facilitates the lives of managers and brings more transparency and efficiency to the entire” ecosystem, says Camilli.

With the flexibility to customize the platform according to the business model of each client, MultiSeller serves brands that seek to structure traditional networks or explore affiliate marketing in new digital formats.The expectation is to boost more than 500 companies with the solution in the next two years, reinforcing the expansion plan that foresees a growth of 30% in the digital solutions segment by 2026.