Mother's Day fraud can cause damage of more than R$ 1 billion, says Serasa Experian

Serasa Experian, the first and largest datatech in Brazil, estimates that about 186,565 fraud attempts are registered in the week before Mother's Day. According to Serasa Experian's Identity and Fraud Report 2025, Mother's Day is the third commemorative date that moves the most online trade in Brazil, behind only Black Friday and Christmas 1.04 billion for consumers and companies.

The volume of purchases in the period, driven by promotions and the high in online sales, is the ideal scenario for the performance of scammers.“Datas such as Mother's Day are sensitive moments for digital security. Criminals exploit the increase in transactions to apply scams more often, especially in digital environments. Therefore, it is essential that both consumers and companies are aware of the signs of fraud and invest in practices and technologies of” protection, caio Rocha, Director of Authentication and Fraud Prevention Serasa Experian.

The survey is based on the daily average of fraud identified by the Serasa Experian Fraud Attempt Indicator, combined with the potential for financial losses from fraudulent transactions. Among the most common modalities are registration inconsistencies, misuse of personal data and manipulation of devices and identities.

Among the most frequent blows in the period are observed:

fake websites and social media profiles simulating well-known stores for data theft;

io Messages with malicious links promising unmissable promotions or delivery of gifts;

Cloning accounts in messaging apps to request transfers on behalf of third parties.

Here are some essential tips for consumers:

. Ensure that your documents, mobile phones and cards are well-guarded and secure, with strong passwords for access to applications;

Do not provide passwords or access codes outside the bank or application site;

^be careful with cards in face-to-face purchases, avoiding exchange when making payments in bars, restaurants and street vendors;

Always check the card after the transaction and protect the password when entering it;

Maintain cell phone security with biometrics and two-step authentication;

. Check the reputation of stores and websites before making any purchases, and provide your personal information and card details only if you are sure that this is a safe environment;

uddepend on offers with very high discounts or that require advance payments;

be careful with links shared in groups of social media messages or SMS;

Do not lend or sell your data;

Do not make transfers to friends or relatives without confirming by phone or in person that it is really the person in question, because the contact of the person may have been cloned or falsified;

Create secure passwords and update them frequently;

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^Use only secure payment methods and enable two-step authentication whenever possible.

For businesses, the recommendations are:  

2 In an increasingly digital and interconnected business environment where fraud is evolving and expanding rapidly, invest in layered fraud prevention technologies to protect the integrity and security of your business operations; and

Ensure the quality and veracity of data from fraud prevention solutions from solutions that constantly improve in the face of changes and threats of fraud;

''Intend deeply your user profile and constantly seek to minimize friction points in your digital journey, ensuring a fluid experience and without compromising security.

^Use fraud prevention as a lever to generate revenue by implementing intelligent solution orchestration that maximizes security, reduces losses, and enables a more agile and reliable shopping experience for the customer.

Methodology

Serasa Experian estimated the risk of fraud in the week leading up to Mother's Day in 2025 from data from the same period in 2024, when an attempt at fraud occurred every 3.2 seconds.