Three tips to increase online sales

Poli Digital, a platform specialized in integrating and automating communication channels between companies and customers, is helping entrepreneurs to leverage their sales over the internet through the series of videocasts Digital Poly Connectionepisode 8, available for free on YouTube, the consultant and digital marketing specialist Paula Tebett shares practical strategies for companies of all sizes to achieve significant results in the digital environment.

Paula, who has 15 years of experience and is a professor of MBA courses, brings valuable insights on topics such as the strategic use of WhatsApp and Instagram, the power of digital influencers and the importance of centralizing service channels

1. WhatsApp Status: A powerful and affordable tool

One of the main tips of Paula Tebett in the episode is the use of whatsapp Status as a marketing tool, she says, this accessible and direct strategy can generate a surprising return, especially for small businesses.“O WhatsApp Status is an underestimated channel, but when well worked, it brings significant results”, she says.

Paula recommends that companies use the status to disseminate offers, news and content that directly engage with the public. In addition, it highlights the simplicity of the tool, which does not require investments and can be managed in a practical way. For Paula, this is an opportunity that many entrepreneurs still ignore, but which has the potential to strengthen the relationship with customers and increase sales.

2. Digital influencers: Connections that drive results

Another orientation highlighted by Paula is the importance of influencer marketing for companies that want to expand their online presence. She points out that the choice of influencer should go beyond the number of followers, prioritizing the alignment between brand values and professional communication.

“The most effective influencers are not necessarily those who have millions of followers, but those who speak directly to the audience that the brand wants to reach”, explains Paula. She also reinforces that the content produced must be authentic and relevant, creating a real connection between the public and the company.

This type of partnership, according to Paula, can benefit both large companies and small businesses, offering an efficient way to increase brand visibility and engage new customers.

3. Centralization of service channels: The key to not losing customers

One of the biggest challenges pointed out by the consultant is the lack of centralization in customer service channels. Paula warns that the practice of directing the customer from one platform to another, such as Instagram to WhatsApp, can result in loss of sales and consumer disengagement.

As a solution, she recommends the use of tools such as Poli Digital, which integrates WhatsApp, Instagram and Facebook into a single system.“Platforms that centralize communication allow automation, speed in service and a more efficient use of company” resources, she points out.

According to Paula, centralization facilitates the work of teams, improves the customer experience and prevents sales opportunities from being lost. This approach, combined with other digital strategies, helps create a competitive advantage for companies.