BrandLovrs launches Creator Ads, bringing the efficiency of programmatic media to scale influencer marketing

A BrandLovrsa technology company that connects brands and content creators, today announces the launch of Creator Ads uma platform that brings the efficiency of programmatic media to the universe of campaigns with creators.With the use of artificial intelligence, advanced automation and a marketplace with more than 200 Thousand registered creators in its app, Creator Ads transforms the way brands and content creators collaborate, making media investment with creators programmatic, automated and highly efficient.

The Creator Ads it emerges to eliminate the barriers that prevent brands from increasing the participation of this media format, one of the most powerful today, in the mix of their annual plans. The platform allows the construction of range and frequency in line with other large-scale media formats, creating stories that influence the preferences of millions of people. Market surveys show the great difficulty of advertisers in working at scale, finding the ideal profiles, managing campaigns with many creators, dealing with excessive bureaucracy, analyzing results and even defining what success means.

“With Creator Ads, we are revolutionizing influencer marketing by offering a platform that unites advanced technology with human creativity, enabling brands to build reach and frequency in the most powerful media of our” generation, says Rapha Avellar, founder and CEO of BrandLovrs.

Of the almost R$80 billion invested in media in Brazil, just over 2% are destined to partnerships with creators, according to data from Kantar Ibope Media and Statista. In addition, the vast majority of monetization opportunities for influencers and content creators are concentrated in 1% 100 thousand followers. While the other 99%, which have few monetization opportunities, deliver results that exceed in 113% the engagement of larger influencers, according to HyperAuditor. 

“This lack of investment has clear causes, and we addressed each of them when thinking about Creator Ads”, says Avellar. “Twenty years ago, we faced similar challenges with buying online ads on websites. Manual and individual processes made everything more difficult, inefficient and scale-free. Ad Networks added to programmatic buying tools emerged to address these pains, making processes scalable.This revolutionized the online ad market by automating media investment and allowing advertisers to achieve desired results with the aid of” technology, he recalls.

BrandLovrs' vision has already attracted major brands such as Coca-Cola, Mercado Livre, Claro, L’real, Amazon Prime Video, Magalu, Burger King, Tinder, Americanas and many others.Focused on efficiency, they saw technology as a way to scale collaboration with creators, managing in a scalable way campaigns with more than five thousand creators and thousands of simultaneous content. 

It's already more than 200 Thousand registered creators in the BrandLovrs application, a number that has grown 52% in the last six months, reflecting the growing interest of the population in making content creation an income opportunity and evidences the strength of the creative economy in the country. The company, which is in its second year of operation, already performs on average one pay per minute for nano and micro creators and expects to distribute 1 billion reais to content creators in the next four years.

CREATOR ADS: SOLUTION TO THE MAIN PAIN WHEN INVESTING IN CREATORS 

• Efficiency & scalability

Historically, collaboration with large-scale creators was a complex and time-consuming process, limiting the potential for brands to achieve the desired reach and frequency in their media plans.Creator Ads breaks this paradigm by automating and simplifying each step, from selecting the creators to measuring the results Campaign Manager, where brands can plan, execute and monitor all initiatives with creators in a structured and efficient way Moments, you can segment audiences, define specific deliverables, and set distinct timelines within a single campaign, offering unprecedented flexibility and accuracy.

In addition, all stages of the brand campaign have a corresponding digital and automated journey to the creator, through the app from BrandLovrs. Once the recommended segmentation is approved, creators receive, via app, an automatic and personalized invitation to participate in the campaign. Upon accepting the invitation, they are guided by an intuitive flow within the application, where they understand exactly what needs to be delivered, follow the delivery schedule and receive notifications to ensure that no deadline is missed. After completing the creation of the content, creators upload the deliveries directly into the app and, soon, they can even perform the post automatically, scheduling by the application.

• The right creators for every need

64% advertisers have difficulty finding creators that actually represent their brands, according to a study by Data-Makers with CDN. Creator Ads solves this with the AI Smart Matchadvanced artificial intelligence that analyzes more than 200 thousand creator profiles in microseconds, identifying those that best align with the campaign objectives and the desired target audience, ensuring accuracy and efficiency in the selection. Smart Match AI was awarded in the artificial intelligence hackathon, promoted by Google, which event that brought together several technology and innovation teams to create solutions using artificial intelligence (AI). The engineering team of BrandLovrs won the first place with the demonstration of Smart Match AI.

• Quality at scale powered by AI

The quality of the content produced has also been a barrier for brands that want to scale their campaigns. The same study revealed that 38% of advertisers find inconsistencies in the quality of the contracted content and the process of watching all content, reviewing, asking for changes is a maze of tasks. Thinking about it, the GuardIAn it is the artificial intelligence of the platform that thoroughly analyzes each content sent by the creators, ensuring compliance with brand guidelines and eliminating risks, all in a matter of seconds. 

• Automation that eliminates bureaucracy

Another critical point that today hangs the scalability of campaigns is the manual management of contracts and payments, a pain mentioned by 23% of brands in Creator POV, a study conducted by BrandLovrs in 2024. With Creator Ads, this process is automated. The Pay Creator it is the complete financial solution that automates contracts and payments, eliminating bureaucracy and ensuring security and compliance with corporate policies and regulations in force. Creators receive direct payment in the application's digital wallet and can count on the anticipation of receivables. 

• No-chism: data-driven analysis of results

In addition to production, measuring results has always been a challenge for campaigns with influencers. According to a CDN study, 52% of CMOs find it difficult to measure the return of marketing actions with creators. Science Creator centralizes all analytics, providing accurate insights and facilitating the process of optimizing campaigns based on scientific methods. These insights are routinely analyzed with the follow-up of the marketing team Client Solutions from BrandLovrs, in weekly, monthly meetings and quarterly strategic reviews.This process follows the pioneering relationship models used by platforms such as Meta, Google and TikTok, ensuring that strategies are continuously refined to achieve the best results in the media mix.

• Significant impact for creators

Creator Ads also offers direct benefits to content creators by facilitating access to relevant opportunities and ensuring agile and transparent payments BrandLovrs App automates communication with creators, from personalized invitations to receiving and approving content, providing a unique and optimized experience for both sides. 

“This is not just a new tool, but a real revolution in the way brands and creators collaborate”, says Rapha Avellar.“We are giving marketing teams and their agencies the power to tell meaningful stories, humanize their brands and reach millions of people in an intelligent and impactful way”.

• Building the Future of Creator Economy

BrandLovrs believes that brands, agencies and creators should collaborate to build a promising future in influencer marketing, with significant benefits for all involved.With Creator Ads, the future of brands is in the hands of those who want to connect authentically and meaningfully with their audience.

“We are excited to see the incredible stories we will tell together,” concludes Rapha Avellar.“O Creator Ads is more than a platform; it is an opportunity to create the future and redefine what is possible in communication between brands and people.”