GetNinjas invests in artificial intelligence to strengthen platform security

GetNinjas is implementing an ambitious and robust action plan to improve the information security mechanisms of the platform. Some of the main investments involve the adoption of software that relies on Artificial Intelligence (AI) technologies, with the objective of protecting even more users and professionals of the largest service contracting platform in Brazil.

This is one of the initiatives adopted in the area that contributed to a drop of more than 50% in some types of fraud on the platform in the period of 9 months. According to Marcelo Martins, chief technology officer of GetNinjas, the company currently dedicates 15% of investments in information technology (IT) for improvements related to information security.

“Security is non-negotiable, it is one of the values of GetNinjas. The company will continue to invest in innovative technologies to ensure that its platform remains a safe and reliable environment, offering peace of mind for both those who hire and those who provide” services, says Martins.

AI against fraud

GetNinjas is implementing advanced AI solutions to enhance automated user onboarding, which includes document verification and AI-based identity validation, developed in partnership with Exato Digital, a company specializing in Big Data and Artificial Intelligence-based solutions.These technologies enable fast and accurate confirmation of the authenticity of documents and the history of that user in major government agencies, reducing verification time and blocking fraud attempts before they can occur.

In addition, the platform adopts practices such as periodic proof of life to verify that there was no improper access by unauthorized persons, preventing fraud related to the appropriation of accounts.

“Our focus is on protecting users by ensuring only trusted professionals can operate on the” platform, states the executive.“With the use of AI, we are able to quickly identify non-standard behaviors such as frequent device changes or a sudden increase in the number of requests.This allows us to act preventively by blocking suspicious accounts before they cause” damage.

Strategic partnerships and cutting-edge technologies

GetNinjas has partnered with global leaders in digital security, which allows the platform to have access to the same anti-fraud technologies used by major players in the financial market.The application of these technologies aims to protect transactions made via credit card and Pix, observing patterns of purchase behavior. If a transaction deviates from the usual standard, automatic locks are performed and additional validations are requested, ensuring that the transaction is being conducted by a legitimate user.

“Frauders are becoming increasingly sophisticated, using AI to try to fool the security systems”, comments Marcelo.“Therefore, we are constantly improving our tools to ensure that our users are always one step ahead. Our goal is to maintain a safe environment where customers and professionals can interact with complete confidence”, concludes Marcelo.