Meetz launches training platform for salespeople and business managers

A Meetz, startup especializada em soluções de prospecção e sales engagement para negócios B2B, acaba de lançar a  Conv Academy, escola comercial desenvolvida para capacitar vendedores e gestores comerciais com as melhores técnicas do mercado. Pensado para maximizar o desempenho das equipes desde o primeiro dia de aplicação, a iniciativa conta com mais de 100 horas de conteúdo prático, e inclui aulas online ao vivo e suporte dedicado, permitindo que os participantes tirem dúvidas em tempo real e recebam orientações personalizadas, acelerando o processo de aprendizagem.

Modules cover everything from technical business closing skills to implementing a strong sales culture that motivates and inspires teams to achieve audacious growth goals.In the current scenario, B2B companies face ever-increasing challenges in the pursuit of efficiency and consistent results RD Station74% of companies did not meet their sales targets in 2023. The fierce competitiveness requires highly qualified commercial teams, who know not only to address potential customers, but also to maintain a continuous and value relationship with them. ConvAcademy emerges as a strategic response to this demand, bringing a training focused on techniques that can be applied immediately on a daily basis.

According to Juliano Dias, CEO of Meetz, the platform fills a crucial gap in the B2B sales market: “A lack of structured training is a latent pain in the sales sector. Often, salespeople learn in practice, without a solid base of techniques that really work. With Conv Academy, we want to change this. Our proposal is to offer practical learning, from those who have experience and market experience, that transforms the way commercial teams operate, making them more strategic, agile and efficient”

A National Survey on the Challenges of Sales Team Training, performed by Play2sell, corroborates this view. The study recorded that 44% of the participating companies have difficulties in training the sales team, but 65% of respondents pointed to an increase in results after training the team.

Importance to the B2B market

The B2B sales market has faced major transformations in recent years, with digitalization accelerating the buying process and requiring companies to rethink their commercial approaches “A digital maturity in B2B” companies, These companies use a considerable number of technological tools to assist and empower their teams. Altogether, 32% of them use four to five resources, while 25% use six to ten, and 13% of respondents use 11 or more technologies. 

With ConvAcademy, Meetz plans to empower salespeople and raise the bar for commercial education in Brazil, contributing to the professionalization of the sector and to the generation of more predictable and scalable results.For companies, this means more efficiency in the sales process, greater conversion capacity and customer retention, and, consequently, greater revenue generation.

“Constructing a solid sales culture is critical to keeping teams engaged and aligned with company objectives, promoting a winning mindset that goes beyond individual goals and encourages collaboration and innovation.”, Juliano adds that the platform offers ongoing training and also provides a certificate of completion.