Black Friday: how to increase sales and get along on the date using WhatsApp automation

According to the Black Friday 2024 Purchase Intention Survey, prepared by Wake in partnership with OpinionBox, 66% of Brazilian consumers intend to buy a product on Black Friday this year. The report, which also addresses issues related to consumer experience, points out that WhatsApp is one of the preferred means of customer interaction (30,1%) with companies when it comes to communication and brand advertisements.

In this regard, the Cielo-SBVC Ranking study, prepared by the Brazilian Retail and Consumer Society (SBVC), showed that 46% of the largest retailers operating in Brazil use WhatsApp as a sales tool. At the same time, the 2024 Panorama Sales Survey, prepared by RD Station, revealed that 70% of sales professionals declare that the network is the most effective channel in contact with the customer.

From this scenario, Marcos Schutz, CEO of SaleComChat, franchises network specialized in Whatsapp automation services, warns that starting automated actions in the instant messaging application before Black Friday boost sales and improve the customer experience.“Previous campaigns help not only expand the contact base but also create expectation in consumers. By announcing special offers and discounts that will be available, brands arouse interest and excitement, encouraging customers to plan for” purchases, he explains.

According to the executive, WhatsApp automation tools offer several features designed to maximize customer service efficiency and, consequently, increase sales.This is because, through the feature, it is possible to serve a larger volume of consumers simultaneously, create a sense of urgency about the offers, answer frequently asked questions and solve common problems with chatbot, as well as manage the flow of messages.“Such automation capabilities ensure that customer service is not only fast, but also of high quality, even when the volume of interactions is significantly higher”, comments Marcos.

As the CEO of VendaComChat, some features are crucial to stand out during Black Friday, check out:

Data AnalysisWhatsApp automation tools enable the collection and analysis of customer data, so that sellers can better understand buying patterns and optimize marketing and sales strategies during Black Friday.“Sse type of tool allows you to create and send personalized offers based on customer purchase history.During high demand dates, this can be used to offer unique discounts that are more likely to convert sales, based on previous preferences and buying behavior of” consumers.

Schedule alerts on lightning offers and limited stock

Through automated messaging, retailers can warn customers about launching future offers, lightning promotions and stocking the most desired products. 

Management at peak of care

The system can mechanize the scheduling of confirmations or reminders, reducing the administrative burden on employees, so as to avoid delays or confusion.In addition, in periods of high traffic, the management of incoming messages ensures that all are met in a timely manner, maintaining the quality and speed of service.

Personalization of thanks and request for feedback

Finally, the CEO points out that performing an efficient after-sales is crucial to retain customers acquired during seasonal retail dates and therefore recommends, “envie personalized thank-you messages after purchase, using the customer's name and specifically mentioning the product purchased. This shows appreciation and recognition for it. In addition, sending satisfaction surveys soon after the completion of a service, can provide instant feedback that should be used for quick adjustments in real time”, concludes.