Brazilian entrepreneur in the USA, Gilberto Novaes shows how to have a cohesive view of business acting in three distinct areas

Gilberto Novaes, a Brazilian entrepreneur with an international career, has been distinguished by his ability to lead business in a cohesive and sustainable way. Ahead of several initiatives in the United States, he focuses on integrating innovation with responsible practices, always seeking solutions that meet the needs of consumers in a transparent and ethical way.

According to Gilberto Novaes, his business approach is guided by a clear principle: innovation is only valid when it generates benefits for everyone.“I have always worked to ensure that my business has a true connection with what consumers expect.Whether in the area of technology, personal care or the pet sector, the basis is the same: products that add value and contribute to a sustainable future, both of the business and the planet”, says Novaes.

Diversification with a focus on purpose

Head of 917 Holding Gilberto Novaes he invests in projects that integrate education, technology and scalable products, promoting long-term solutions. As co-founder of NutraBlast and Loyal, leading brands in women's personal care in the American market, he has already contributed to the creation of products that have achieved prominence in networks such as Target, Walmart and Amazon.

Novaes explains that this diversification of areas does not mean losing focus, but rather applying the same vision of excellence in different segments. “Understanding in various sectors requires a diverse set of skills, but the basis of any successful business is similar. Industries that seem disparate at first glance share the need for innovation, transparency and a deep understanding of the needs of the” consumer, he analyzes.

Sustainability beyond the pet sector

His most recent project, a Furest Pet, combines supplementation and natural feeding for dogs with a global reforestation program in the Amazon, involving animal owners in actions of positive impact. This model, however, is an extension of what Novaes has already been implementing in other businesses: the union between innovation, environmental responsibility and customer value creation.

With a career marked by consistent results in different areas, Gilberto Novaes remains connected to the idea that successful businesses need to be guided by a clear purpose. “Epreender goes beyond creating products; it is about creating solutions that improve lives and protect the future. This is the line that guides everything I do”, concludes Novaes.