Research Reveals Exponential Growth of RCS in Retail and Other Sectors

A recent survey conducted by Infobip, a cloud communications solutions specialist, points to significant growth in the use of RCS (Rich Communication Services) in the retail sector and other industries. The "Messaging Trends 2024" report reveals a global increase of 358% in RCS usage over the past year, with an impressive 16-fold increase in Brazil.

Caio Borges, country manager at Infobip, highlights that the recent integration of RCS into iOS devices, in addition to the already compatible Android devices, should further boost its adoption. "RCS allows companies to enrich their messages with multimedia features, making them more attractive to consumers," explains Borges.

The study, based on over 470 billion mobile interactions, indicates that 671% of users prefer text messages to voice calls when communicating with companies. Borges emphasizes that RCS offers greater security due to message verification, in addition to providing more visual and interactive content.

Beyond retail, sectors such as advertising, marketing, healthcare, and banking are expected to benefit significantly from RCS technology. In the healthcare sector, for example, the tool can be used for appointment reminders, satisfaction surveys, and prevention campaigns. In the financial sector, RCS promises greater communication security, reducing the risk of fraud and phishing.

A parallel survey by Digital Third Coast reveals that 47% of consumers are willing to spend more in the coming months if they receive personalized experiences, and 80% believe that new technologies can improve the online shopping experience.

Borges concludes that companies that adopt RCS for seasonal campaigns, such as Children's Day, Black Friday, and Christmas, can double their customer return rates. With its ability to offer richer, more personalized, and more secure communications, RCS is positioning itself as an essential tool for companies looking to improve their consumer engagement.