Sustainability is Fundamental for Healthy Business Growth, Says Expert

Sustainability has become a crucial element for the healthy growth of companies, according to business management experts. Incorporating ESG (environmental, social, and governance) pillars is essential for companies to meet new demands in an up-to-date and excellent manner.

In the third quarter of 2023, Brazil registered the opening of 1,150,149 new companies, totaling 3,868,687 over the year, an increase of 0.7% compared to 2022, according to data from the Business Map bulletin, published by the National Secretariat of Micro and Small Businesses (MEMP). The trade and services sector remains predominant, accounting for 83.9% of new companies. In the same period, 675,257 businesses closed.

Rica Mello, a business management specialist and founder of the BCBF group, emphasizes the importance of sustainable growth—one that supports increased demand with quality. "We can think of sustainability in its multiple meanings. When we apply the concept to promoting responsible actions with the environment and the community, this is a fundamental pillar for the business to continue growing in the long term," states Mello.

Business management experts emphasize the need for a strategic approach that includes risk management, adaptation to regulatory changes, product and service innovation, and the incorporation of socially and environmentally responsible practices. "Emerging markets like Brazil have rapidly changing economic and regulatory conditions. Therefore, companies need to be flexible, up-to-date, and innovative," explains Mello.

Including ESG practices in business models strengthens corporate image and boosts economic performance. Studies indicate that companies that adopt such practices demonstrate greater resilience in crises and attract more investors. "The adoption of innovative technologies, such as artificial intelligence and big data, can help optimize operations and respond quickly to market changes," adds the expert.

Continuous adaptation and innovation in products and services are essential to capitalize on opportunities and navigate regulatory complexities. Furthermore, it is crucial to deeply understand the local business environment, identify and manage risks, and align with stakeholder expectations. Strategic partnerships with local and international organizations can also amplify the positive impact of a company's initiatives and strengthen its competitive position.

With the growing importance of sustainability in the business landscape, companies that adopt ESG practices will be better positioned to face future challenges and seize growth opportunities, ensuring sustainable, long-term development.