What made Composable Commerce a trend in 2024?

More and more companies are adopting the Composable Commerce, an approach that offers flexibility and personalization in e-commerce. According to Gartner, this trend has established itself as one of the most significant transformations in digital commerce, enabling businesses to quickly adapt to market changes and consumer expectations. Companies like Nike and IKEA are already reaping the benefits of this model, demonstrating its effectiveness in creating personalized and scalable shopping experiences.

In this way, the Composable Commerce Composable Commerce allows companies to structure their e-commerce solutions using the best available components, according to their specific needs. This modular approach facilitates the personalization of the customer journey, integrating technologies and services that provide a unique shopping experience. For example, according to Forrester's Budget Planning Survey 2024, a Composable Commerce architecture can significantly reduce Total Cost of Ownership (TCO) by up to 4x compared to monolithic systems. This is due to the modular nature of Composable Commerce, which reduces the need for extensive development and maintenance, resulting in substantial savings and greater operational efficiency.

It's important to note that this technology is constantly evolving, allowing companies to quickly integrate new features. Tools like microservices, APIs, and architecture headless are some of the innovations that offer greater flexibility and scalability. The architecture headless, for example, allows the user interface (frontend) is developed independently, facilitating updates and customizations without affecting the main system (backend).

Businesses that adopt the Composable Commerce can take advantage of emerging technologies and adapt more quickly to new market dynamics and target audience preferences, which is essential to maintaining competitiveness.

Challenges and opportunities in the Brazilian market

Although it offers numerous benefits, the Composable Commerce also presents challenges, especially for small and medium-sized businesses. Managing multiple suppliers and integrating different components can be complex and require significant resources. However, with a well-planned strategy, it's possible to overcome these obstacles and seize opportunities for growth and innovation.

Furthermore, adopting this technology can contribute to business sustainability. By allowing companies to choose specific components as needed, it avoids wasted resources and optimizes operational efficiency.

Yes, in 2024, the Composable Commerce stands out as an essential trend for companies seeking to quickly adapt to market changes and offer personalized experiences to their customers. Adopting this approach allows companies to be more agile, innovative, and responsive to market demands, positioning themselves competitively and strategically in a constantly evolving business environment.