Luft Logistics bets on Artificial Intelligence as growth engine

The ecosystem of Luft Logistics created the Innovators of Luft, a cultural contest aimed at its more than 10 thousand direct and outsourced employees.The objective is to encourage the adoption and creative and responsible exploration of Artificial Intelligence (AI) in the corporate environment, promoting a culture of innovation and technological protagonism among professionals in the organization.  

Luft InovAdores comes at a strategic moment for the company, which has been highlighted for implementing solutions that aim to increase business efficiency and accelerate sales of its customers. With digital transformation on the rise and AI consolidating itself as one of the main disruptive technologies of today, Luft reinforces its commitment to technological innovation by creating an initiative that directly involves the construction of an internal AI culture.  

Artificial intelligence as an innovation tool 

In this 1st phase, the competition seeks to challenge employees to explore the potential of AI to solve real problems and optimize processes. From January to the end of February, participants received educational content, individually developed their projects using AI tools available for free in the market, and submitted their projects. After evaluation of the technical bench, the winning projects of this phase will be announced on the website https://luft.com.br/prisma-luft/. Winners will be awarded with notebook, tablet or mobile phone, as well as a technology course to improve knowledge. 

Why bet on AI culture? 

Artificial intelligence has proven to be a powerful ally in the transformation of logistics processes.In the case of Luft Logistics, AI is already part of operations, from task automation to demand forecasting, route optimization, inventory and SAC (Customer Service), allowing more agile, efficient and sustainable operations.  

“Technology alone does not solve problems; it is the people who give life to the innovations”, Gustavo Saraiva, CIO of Luft Logistics.“More than technology, this contest is showing us the importance of dialogue between areas and diversity of thoughts, showing that our strength is in collaboration and vision beyond routines. Approximately 70% of the projects entered at this stage of the contest did not come from the IT (Information Technology) area, proving that innovation transcends” silos, says Saraiva. 

A trajectory of innovation 

Luft Logistics has built its reputation by integrating logistics solutions focused on growing its customers. Over the years, the company has expanded its operations to several sectors, including agribusiness, health and retail, consolidating itself as a logtech tip-top.  

Today, Luft goes far beyond traditional logistics. Its services include full service operations, full commerce and systems that transform logistics into a business enhancer.With the intensive use of technology, the company creates competitiveness for its customers, connecting markets and simplifying complex processes.  

The startups of the Luft & Agrega Agro ecosystem, Agrega Ai and Warehouse & I.E., exemplify this integrated and innovative vision. Agrega Agro, for example, offers digital solutions for agribusiness, while Agrega There specializes in technology for e-commerce and retail. Already Warehouse facilitates the physical and digital logistics of small sellers e-commerce.  

Expected impact  

“We want each employee to feel like a transformation agent within the company”, says Luciano Luft, founder and CEO of Luft Logistics.“With Luft InovAdores, we are planting the seeds of a culture of innovation that will benefit the entire ecosystem of people and businesses. The initiative reflects our commitment to the continuous development of our workforce, offering mentoring and technological resources that empower employees to take advantage of the opportunities brought by the digital revolution”, he concludes.