63% dos brasileiros possuem ao menos um celular guardado em casa sem finalidade

Tem um celular antigo funcionando, mas sem uso? Essa é uma situação comum no Brasil, onde mais de 90 milhões de aparelhos antigos permanecem guardados nas casas, conforme pesquisa da Opinion Box. O estudo mais recente, divulgado em 2024, revela que 63% dos brasileiros mantêm ao menos um celular antigo e funcional guardado em casa. 

A Trocafone, líder na compra e venda de smartphones seminovos no Brasil, aposta no crescimento do programa ExchangeEasy, which offers discounts of up to R$ 4 thousand in the acquisition of new devices by exchanging old cell phones. The company emphasizes the importance of promoting the culture of resale and donation of these devices that, in addition to contributing to sustainability, allows consumers to profit or pay less when purchasing a new cell phone.

How it works?

The Trocafone, a pioneer in the segment, performs the capture, processing and marketing of the devices. The process begins with a safety assessment to verify the legal provenance of the received phones.Then the devices undergo reconditioning steps, which include functionality tests, replacement of defective components, software update and cleaning. The company has already sold between 800 and 1000 devices per day, totaling about 30 thousand units sold per month.

One of the ways to give a new destination to the old cell phone is through exchange programs offered by stores and brands at the time of purchase of a device. “Our trade-in model is a practical example of how the consumer can reuse their old device at the time of exchange.We know that new models of smartphones will continue to emerge, as well as new needs, but there are ways to mitigate the environmental impact, especially in relation to the improper disposal of electronic waste”, says Flavio Peres, CEO of Trocafone. 

In addition to the exchange programs, it is possible to generate an extra income by selling the device directly on the channels of the Exchange, both through the online store and through the company's kiosks.“The consumer selects the brand, model and condition of the mobile phone, receives an offer and decides whether to continue with the transaction.The differential is that there is no need to worry about delivery, because our team removes the device at the customer's home or in a combined location”, explains Flavio. 

“Além de lucrar com a venda, o processo é seguro e conta com envio gratuito, sem a necessidade de sair de casa. Aquele celular esquecido na gaveta ainda pode ser útil para outra pessoa, promovendo a inclusão digital”, conclui o CEO.