Research reveals which companies Brazilians really love to work for

The employer branding HUB, ILoveMyJob, released the ranking Loved Companies, which lists the most loved companies to work for in Brazil. The research aims to highlight organizations that understand and meet the expectations of talent, as well as map the trends and practices that shape the labor market in the country.

The survey heard 865 professionals from different regions of Brazil, predominantly in the Southeast and South, to identify companies that stand out in people management and in the creation of work environments based on well-being, innovation and purpose. The most representative sectors were tech companies, industries and other segments with greater participation of senior level professionals (35%) and leadership (30%). 

At the top of the national ranking are Natura, Vale and Grupo Boticario, recognized for modern management practices, innovation strategies and connection with the values of employees. Multinationals such as Google and Microsoft also appeared among the mentions of respondents as examples of global reference in technology and innovation. Despite this, the ranking highlights exclusively companies that operate in Brazil and meet the specificities of the local market.

Today, companies need to go beyond competitive salaries. Listening to talent actively and routinely is critical to creating environments that inspire and meet the growing expectations of professionals. This practice not only continuously improves the employer brand, but also allows anticipating behaviors and building lasting relationships with” employees'', said Angelica Madalosso, CEO of ILoveMyJob.

Who are the 10 most loved companies to work for:

1. ^^ Natura

2. 2 Vale

3. 3 Boticario Group

4. 4 Europharma

5. 5 Petrobras

6. 6 Eletrobras

7. 7 Itau

8. 8 Own Business (desire to undertake)

9. 9 CPFL

10 ^^ Echoenergy

What makes a company admired by employees?

According to the survey, the most valued factors for defining an ideal work environment include:

• Positive organizational climate (18%)
• Transparency and efficient communication (16%)
• Autonomy (12%)
• Flexibility (11%)
• Valuation and recognition (10%)
• Respectful and inclusive environment (9%).

Another highlight was the increasing use of technology and social media in attracting and retaining talent.Platforms such as LinkedIn were mentioned by 46% of respondents as the main channel for searching for opportunities, followed by networking (32%) and job sites (15%).

The inclusion of “Own Business” in the Top 10, according to the survey, reflects a trend pointed out by respondents in search of greater autonomy in their careers. The main reasons for dismissal highlighted in the survey were poor pay (45%), absence of career plan (30%) and work overload (15%).

Main trends observed in the ranking

In addition to the initiatives of the best-positioned companies, the study pointed out some trends:

• B2C focus: B2C companies, such as Natura and Grupo Boticario, have strengthened their presence through a strong investment in an employer brand.
• Differentiated corporate benefits: Companies offer more and more advantages beyond the traditional package. The Boticario Group, for example, stood out for the Pet Aid, an innovation in the market. The study analyzes that, possibly, the choice of benefits came from the active listening of the collaborating people and, thus, reflects on the well-being of all of them.
  
• Digital transformation: Investments in technology and digitalization drive modern and dynamic work environments. Companies like Itau stand out in this regard.
  
• Innovation: All companies in the ranking prioritize innovation, regardless of the sector. Natura, Vale and Grupo Boticario, for example, constantly seek new solutions and ways to improve processes.
  
• ESG: Most companies prioritize ESG (Environmental, Social and Governance) issues, with good corporate practices, sustainability and social responsibility and good, which bring important impact to attract and retain talent. 
  
• Flexibility: Hybrid and remote models follow as a preference among talents and contributes to a healthy balance between professional and personal life of the collaborating person.
• Sector: The 2024 ranking showed a dominance of energy sector companies, driven by interest in ESG and sustainability. 

A Loved Companies it is held annually by iLoveMyJob and presents an analysis of the best practices of employer brand management in Brazil.The full report is available on the website www.lovedcompanies.co.uk.