Mercado Livre reveals Brazilians' consumption habits on the platform

Mercado Livre, one of the largest e-commerce platforms in Latin America, recently released a study that highlights the purchasing habits of Brazilian consumers. The research, based on data collected by the company, reveals valuable insights into user behavior and draws personalized consumption profiles.

According to the study, Brazilians are increasingly adopting online shopping, seeking convenience, variety, and competitive prices. The COVID-19 pandemic further accelerated this trend, with many consumers choosing to make their purchases through mobile devices such as smartphones and tablets.

Mercado Livre has identified different consumption profiles among Brazilians, taking into account factors such as age, gender, geographic location, and product preferences. Among the standout profiles are the "technology enthusiasts," who constantly seek the latest innovations in electronics and gadgets, and the "fashion lovers," who follow trends and prioritize buying clothes and accessories.

Another profile identified is that of "modern parents," who use the platform to purchase products for their children, such as toys, children's clothing, and baby care items. On the other hand, "home and decoration experts" are those who seek furniture, appliances, and household items.

The research also revealed that Brazilian consumers value the speed of delivery and the possibility of installment payments for purchases. Mercado Livre has been investing in logistics solutions to meet this demand, such as the expansion of its distribution centers and partnerships with delivery companies.

Furthermore, the platform has been investing in customization features, utilizing artificial intelligence to recommend products based on users' purchase history and browsing behavior. This approach aims to provide a more relevant and targeted experience for each consumer.

The Mercado Livre study reinforces the importance of understanding consumer behavior and preferences in the digital environment. By creating personalized consumption profiles, the company aims to offer an increasingly satisfying shopping experience tailored to the individual needs of Brazilians.

With information from ABS communication.