Start2025

Annual archives: 2025

Direct-to-consumer sales: 3 D2C model trends for e-commerce

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The Direct-to-Consumer (D2C) model, in which brands sell directly to end consumers without intermediaries, remains one of the most transformative forces in e-commerce.

81% of entrepreneurs have already implemented or plan logistics automation, research reveals 

E-Commerce Update - 0
Brazilian e-commerce has been consolidating every day and innovation is also of extreme importance to boost small and medium businesses.

Customer Day: a date still little explored can become a strategic ally for retail

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Created in the 2000s, Customer Day has gradually gained ground in the Brazilian retail activation calendar.

Startups don't grow with money alone: the role of the Angel Investor in innovation

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Innovation is often romanticized as the exclusive fruit of creative ideas, but the reality of new business development shows that it depends equally.

Customer Day: 7 tips to redefine the Brazilian consumer experience

E-Commerce Update - 0
On Customer Day, celebrated on September 15, Brazil is going through a moment of transformation in consumer relations. According to the research (Selections under Pressure’, Brazil.

“Easy money” from influencer bets hides a mathematical trap, experts warn

E-Commerce Update - 0
In a scenario where sports betting has become ubiquitous, a public utility alert is needed to protect an especially vulnerable target audience.

An omnichannel era

E-Commerce Update - 0
Brazilian consumer behavior has changed radically in the last decade.Customers now interact with companies through multiple channels - email, phone, social networks, etc.

Customer Day: Expert explains why delivery is crucial to the customer experience

E-Commerce Update - 0
Customer Day, celebrated on September 15, is a time to reflect on how companies can enhance the experience and improve the.

Customer Day challenges retailers to sell more and build loyalty

E-Commerce Update - 0
Commercial dates have become fire tests for any retail strategy, and among them Customer Day, celebrated on this 15th of a year.

TikTok Shop accelerates in Brazil and pressures Mercado Livre to review strategies

E-Commerce Update - 0
In just three months of operation in Brazil, the TikTok Shop showed that it did not come to be a supporting player in e-commerce.
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