Start2025

Annual archives: 2025

Children’s E-commerce Grows in Brazil Through Personalization and New Family Consumption Habits

E-Commerce Update - 0
The children's market has been consolidating as one of the great bets of Brazilian e-commerce. Driven by changes in the consumption habits of families, the.

Smart labels: how e-commerce and omnichannel retail are transforming logistics with technology and efficiency

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In the era of integrated, frictionless experience, omnichannel retail has gone from trend to reality.

Brands generate over R$5 million using Comu's method on TikTok Shop.

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Comu, a community dedicated to the professionalization of content creators, has been gaining prominence in the TikTok Shop.In less than 50 days, the associated brands.

Sustainability as a competitive advantage for small businesses

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Beyond a trend, adopting sustainable practices has become a real competitive differential.

Investments in startups fall, and selectivity of funds requires preparation of companies for funding

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The global volume of venture capital investments fell in 2023, reflecting a move of greater caution by the funds in the face of.

Fast Shop turns 39 and bets on social commerce, phygital, and services as growth engines.

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With the mission of caring and delighting the customer for life, Fast Shop turns 39 years betting increasingly on new formats.

Digital retail security: how robust IT governance protects operations and strategic data

E-Commerce Update - 0
The increasingly digital and technology-dependent retail sector has become one of the preferred targets of cybercriminals. Almost 25% of all.

McLaren Racing announces Freshworks as official partner of McLaren Formula 1 team

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Freshworks today announced a long-term partnership with McLaren Racing, becoming an Official Partner of the McLaren Formula 1 team.

Amazon Brazil and RME open registrations for the 5th edition of the free program “Decola Garota” 

E-Commerce Update - 0
Registration is open for the 5th edition of “Decola Garota”, a free program conducted by Amazon Brazil in partnership with the Entrepreneurial Woman Network.

Complicated checkout is still one of the main villains of Brazilian e-commerce, research shows

E-Commerce Update - 0
One of the biggest puzzles of Brazilian e-commerce is its high cart abandonment rate, which already exceeds 80%.
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