Annual archives: 2025

Sustainable marketing: How to turn purpose into a value strategy

With environmental concerns gaining increasing attention, sustainable marketing emerges as an opportunity for brands to align their values with expectations...

Silver economy grows: why hire professionals 50+?

The job market isn't just for young people. Even as the global population ages, improvements in the quality of life of...

Conscious Personalization and Retail Media: The Big Marketing Trends of 2025 

With advancements in technology and the sophistication of digital tools, 2024 solidified marketing practices marked by creative campaigns and innovative strategies. To...

Tips to start the year with financial peace of mind

With the arrival of 2025, many Brazilians are seeking ways to start the year with financial peace of mind, but how to achieve efficient organization that...

Expert reveals how to scale technology and strategic pricing businesses in 2025

Scalability is one of the major goals of entrepreneurs seeking to expand their businesses. However, in sectors like accounting, where increased client...

Zapia launches reminders function by WhatsApp

In an increasingly digital and dynamic world, concentrating various tasks within a single application streamlines routines and improves productivity. Considering...

Tax reform: 2025 will be a strategic year for companies in Simples Nacional

With the approval of the regulation of tax reform by PLP 68/2024, 2025 will be marked as a year of strategic preparation for the companies framed.

Bitcoin closes 2024 quoted at US$ 92 thousand after historical maximum of US$ 106 thousand, according to Biscoint

Bitcoin concludes 2024 at a robust level, priced at US$ 92,000, even after a pullback of 13.2% from the historical high of.

Virtual reality glasses and other devices will gain protection from hackers

With the arrival of the end of the year, a period marked by recess, travel and the search for innovative gifts, such as virtual reality glasses.

What to expect from Generative AI in 2025?

The launch of ChatGPT in 2022 was the kick-off to a series of changes that came in the mainstay of Generative AI (IAGen), providing opportunities for.
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