Annual archives: 2025

How to humanize AI to improve customer relations?

A few years ago, when we were talking about AI, the big focus was how to use it to robotize and automate many corporate tasks, such as customer service.

CRM and AI: How Artificial Intelligence is improving the customer experience

CRM is the acronym for Customer Relationship Management.This is a system that allows companies to gather data from all.

Want to start with little? Start your online store with only R$ 1.000

In search of flexibility and greater control of investments, the opening of virtual stores has gained prominence among entrepreneurs in Brazil.

Fortaleza receives e-commerce event and highlights the potential of the Northeast in the sector

The capital will be the stage, on May 18, of the Tray Varejo Experience, an event aimed at training shopkeepers and strengthening the.

The number of Brazilians who profit as P2P traders of cryptocurrencies is growing

Amid the maturing of the digital asset ecosystem in Brazil, the number of people who find cryptocurrencies not just a form grows.

TikTok fine in European Union highlights global alert on international data transfer

The recent fine of approximately R$ 3.4 billion (€345 million) applied to TikTok authorities of the European Union on account of improper data transfer.

Data leakage in Pix becomes common: how to protect your data?

When the first cases came up, they were treated as one-off.But now, with more than 1 million Pix keys exposed since 2021, according to data.

Loyalty in Live Marketing: 5 strategies to build connections that last

Experience marketing has gained ground among the most effective strategies for brands seeking to create real links with their audience.

What are the key CRM trends that will influence SMEs in 2025?

Small and medium-sized enterprises (SMEs) continue to grow in Brazil, and most of them take advantage of the expansion of e-commerce as a business alternative.

Sebrae and Shopee launch platform to support digitalization of small businesses

Sebrae and Shopee announce a new free training platform, aimed at helping small entrepreneurs thrive in the digital market.
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