Start2025

Annual archives: 2025

The race of marketplaces on Black Friday: who delivers more results for the retailer?

E-Commerce Update - 0
Black Friday is the busiest time for Brazilian e-commerce, offering significant opportunities for brands and retailers. According to the Survey of Intention...

99Food and Keeta complete integration to Open Delivery 

E-Commerce Update - 0
In full expansion, the 99Food and Keeta platforms have just completed integration with Open Delivery, which standardizes communication between applications, systems of...

RD Summit 2025: review of the mega-event that brought together 20 thousand people in São Paulo

E-Commerce Update - 0
With the theme “Connections that strengthen businesses,” RD Summit 2025 concluded its 11th edition, recording 20,000 attendees per day and over...

Black Friday requires preparation time and improvisation-free operation

Luciano Furtado C. Francisco - 0
The retail calendar already treats Black Friday as a season and not as a single day. With each edition, revenue grows,...

Eudora redefines the format of beauty livestreams and debuts on the TikTok Shop with a broadcast directly from the brand's store, expanding its...

E-Commerce Update - 0
Eudora, which gathers in its portfolio successes in hair, makeup, body, face, and perfumery—among them, Eudora Siàge, elected the hair brand...

Na Black Friday, cada segundo vale milhões: como a IA transforma tráfego em vendas

E-Commerce Update - 0
A Black Friday deve movimentar mais de R$13 bilhões no e-commerce brasileiro este ano, segundo a Associação Brasileira de Inteligência Artificial e E-commerce (Abiacom)....

Book on Artificial Intelligence regulation in Brazil will be launched at the Federal Senate

E-Commerce Update - 0
O livro que analisa a regulação da Inteligência Artificial no Brasil será lançado em 12 de novembro, no Senado Federal. A obra “Inteligência Artificial...

Technology condenses months of WhatsApp conversations into a few lines so sales teams can improve customer experience

E-Commerce Update - 0
WhatsApp has long ceased to be just a space for quick conversations between friends and family. Today, it is also a showcase, a service desk.

iFood announces new Marketing Director

E-Commerce Update - 0
Renata Lamarco é a nova diretora de marketing do iFood. A executiva chega para trabalhar na área liderada pela CMO (Chief Marketing Officer) da...

Black Friday do KaBuM! aposta em maratona de lives e condições especiais para a comunidade

E-Commerce Update - 0
Novembro chegou e o KaBuM! traz os melhores descontos para que todo mundo possa garantir os produtos mais desejados nesta Black Friday. O maior...
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