A Bagy, LWSA virtual store platform, announces the launch of a new cashback tool that allows retailers to offer refund programs to their customers. This strategic initiative aims not only to increase sales, but also promote the recurrence of purchases, strengthening the competitiveness of online entrepreneurs. With this solution, that will be made available for free according to the plan contracted by the retailer on the platform, entrepreneurs can configure the program according to their specific needs, establishing membership rules and customized reimbursement percentages for each purchase
Pedro Fonseca, CMO of Bagy, highlights the advantages of the new tool: "With the maturation of e-commerce, it is essential that retailers not only attract new customers, but also encourage repurchase. Cashback offers an additional appeal for sales, benefiting both retailers, that increase your business opportunities, how much the customers, that save on their purchases. We are excited about the launch of cashback and believe it will be a great boost for our merchants.”
Additionally, retailers have the option to offer a fixed percentage of cashback, like 10% on all purchases, or a variable percentage, adjusted according to the order value range. Finally, it is possible to customize the credit release day, the expiration date and the product categories covered by the program, providing a more attractive and dynamic shopping experience for consumers
