Privalia projects a new high for Black Friday after growing 35% in 2024

After a growth of 35% on the main retail date in 2024,, a Privalia he started yet another Pri Friday with expectation of new records. The platform, reference in lifestyle curation, bets on discounts up to 90% and exclusive coupons in a strategy that unites entertainment opportunity, convenience, purpose and personalization, the pillars that have been sustaining above-average engagement and conversion rate on the platform.

The fashion and footwear categories they continue as the flagship of the business, representing 45% of total revenue during Pri Friday 2024. In the same period last year, Privalia registered a 20% increase in website traffic and an average time of 80 minutes of in-app browsing per month and per user, driven by an enhanced digital experience and campaigns that drive the shoppertainment concept, marketing and sales strategy that combines the shopping experience with engaging and interactive content. 

Pri Friday 2025 Campaign

Black Friday's journey on the platform began even before November, with the action“Desapega”, in partnership with the Instituto Dona de Si (Own Yourself Institute). The initiative invited clients to donate pieces in good condition, aimed at social projects aimed at training and generating income for women who are part of the organization, including, in exchange for a R$ 100 voucher for purchases at Privalia. The campaign reflects the brand's commitment to circular consumption, connecting purpose and buying behavior.After that, Privalia started November with a period of discounts and exclusive coupons, curated by the most desired brands in the portfolio up to 90% off on fashion, beauty, home, and lifestyle. 

"Black Friday is a very important moment for our business but, above all, an opportunity to reinforce what differentiates us: purpose and entertainment in the shopping journey.We bet on a shoppertainment experience to connect our consumer to the light, intentional, interactive and relevant way, generating real value with each interaction“, he says Fernando Boscolo, CEO of Privalia Brazilfeatures. "To ensure a personalized, multi-channel shopping experience, our entire ecosystem is guided by intelligent recommendation and segmentation technology, ensuring that each user has access to a journey of discovery that is highly relevant to their profile“, finish. 

More than a sales spike, the period consolidates Privalia's role as a digital lifestyle destination that understands and anticipates each consumer's desire, transforming the sales moment into a lasting brand experience.

Mechanics

To secure the exclusive coupons, consumers must follow the social networks of Privalia. Daily, in Instagram stories, the brand will announce a new coupon, released exclusively to followers who interact by direct message (direct). In addition, the purchases made via PIX they'll have one additional 10% discount, besides up to 40% off on PIX in Brandsplace brands, Privalia marketplace model, expanding opportunities during the promotional period.

On November 11, the 11h11 to 12h12, the entire Privalia app will count on free shipping to all of Brazil. And, at 11:11 PM, the platform has prepared a special surprise: a trip to Salvador (for two people) during the 2026 Carnival, hidden in the app with a 90% discount ''a must-see find for the most attentive.