New AI-powered Taboola technology protects publishers from threats from the search for generative AI and social traffic volatility

Taboola, a global open web recommendation company, today announced the launch of Taboola for Audience, an innovative artificial intelligence (AI)-based technology designed to help publishers significantly increase their online traffic.

Taboola for Audience offers publishers a comprehensive solution to protect and grow their audiences, especially in the face of recent changes affecting traffic coming from search engines and social networks.The company reports that the new technology is already generating impressive results, with an increase of almost 10% in traffic to selected publisher sites.

The platform unifies multiple AI-driven personalization capabilities, including unique acquisition channels, editorial link personalization, and actionable audience insights.These tools enable publishers to reach users across multiple platforms, optimize site content, and inform editorial and commercial strategies in real time.

Adam Singolda, CEO of Taboola, highlighted the importance of new technology in the current scenario: “Publishers are facing a new era in which sudden Big Tech decisions and changes in consumer behavior make it harder to survive. [..] Today, publishers need the right technologies to adapt to these changes and find, grow and maintain audiences. Taboola for Audience offers a unique solution, with AI built from years of our successful relationships with publishers to thrive in this new ERA of”.

The effectiveness of Taboola for Audience is already being recognized by key industry players.Mike Braun, Senior Vice President of Management and Digital Director at Gray Media, commented: “Performing more personalized and relevant experiences across all our sites is critical.With Taboola, we have been able to adopt a truly reader-centric approach to personalizing our sites, delivering more than resonates with readers and thus increasing” engagement.

Christian Broughton, CEO of The Independent, also praised the partnership with Taboola: “A Taboola has been a true strategic partner in helping us grow. [..] Taboola's ability to drive key areas of our homepage, recirculation within articles and other sections of our website, its huge volumes of reading data that provide actionable insights, and its valuable partnership by working side-by-side with our own editorial team are the unique building blocks in our shared success”.

With the launch of Taboola for Audience, the company reaffirms its commitment to providing innovative solutions to the challenges faced by publishers in the digital age, promising a new approach to developing and retaining online audiences.