The Magalu grew double digits during the 2024 Black Friday. The company sold more than 1.2 billion reais in products on Friday alone, registering growth in all its sales channels (and e-commerce, Marketplace and physical stores) and marking the best Black Friday in its history. The number of customers who bought on the Magalu's Black Friday increased by 16% compared to last year.
On the date, the Magalu application was the most downloaded in Brazil, all its brands (Magalu, Kabum, Cosmetics and Netshoes) were among the most commented on Twitter and the company was a success of engagement with its promotional action Black Push.“This was, really, a historical Black Friday for Magalu. In a year that the company comes in a resumption pace, showing profit in all quarters, making a heated sales date as this makes happy any person who is from the retail”, says Fabricio Garcia, vice president of operations of Magalimos with a large gain market and Fsecured.
TVs, smartphones, refrigerators and washers were the most prominent categories on Black Friday, products that are “dream consumption” and that traditionally customers expect Black Friday to take advantage of discounts. But among the largest growths were lines such as supplements, musical instruments, babies, beauty, games, cleaning and wearables and toys & highlighting the marketplace products that were already stocked in Magalu distribution centers, in fulfilment.
The Luiza Card was featured in installments and CDC Digital and the possibility of payment with two cards made their debuts on Black Friday with impressive numbers.And the increase in sales was not reflected in increased complaints, with the NPS (Net Promoter Score) increasing 9 points and a reduction of 26% in the total of complaints, in the Reclame Here, compared to last year. For this, the technology was very important: the number of customers who solved their problems with self-service increased 64% in this year.
Among the products that were featured is the PlayStation 5, whose sale increased by 10 times during Friday, 29. the number of video games marketed 1 000 discount of almost 1 000 reais SO in a single day exceeded the amount sold throughout the month of October.
During the week pre-Black Friday, between 25 and 27 November, Magalu bet on the campaign Black Push, exclusive for users of the company's app, with offers between 50% and 80%, sent only by notification. On the first day, the success was with the sale of 4 000 glasses of olive oil Gallo 500ml in just 15 minutes. The value was only 9 dollars. The next day, customers sold out in 4 minutes the stock of 000 gallons of soap, 100000000 pints of liquid, another 2 pMo.
The company has brought discounts since the beginning of the month, with offers “now or never” promotions that last only 24 hours and do not come back cheaper, payment options up to 24x, exclusive discounts on the application with the campaign “Black Push” and marketing strategy with names such as the influencer and presenter Diogo Defante, CazeTv, socialite and digital influencer Narcisa Tamborindeguy and names on social networks like Milky, Priscilla Evellyn, Cela and Patricia Ramos.
