Ipsos announces acquisition of Ipec and strengthens public opinion and market research leadership in Brazil

A Ipsos, one of the world leaders in market research, announces the acquisition of Ipec Intelligence in Research and Strategic Consulting, one of the main players in public opinion and political research in Brazil.

Founded in 2021 by executives of IBOPE Intelligence, Ipec is recognized for its expertise in opinion polls and political analysis, through qualitative and quantitative studies, both online and offline. The company also conducts consumer studies in the areas of brand, communication and products. It has unique capabilities, especially when it comes to high complexity projects that need to adequately represent the various perspectives of the large and varied Brazilian population.

“I am delighted to welcome Ipec teams to Ipsos.This acquisition allows us to expand our public opinion offering in Latin America and meet the growing demand from our customers for high-quality research in Brazil, based on our 30 years of experience in the country”, said Ben Page, Global CEO of Ipsos.

“This movement comes at a crucial moment.As the market goes through a period when research, data and insights are essential, our union with Ipec offers a strategic advantage for companies, brands and institutions seeking to understand social changes and constantly evolving consumer trends”, comments Marcos Calliari, CEO of Ipsos in Brazil.

“We are delighted to be joining Ipsos, one of the largest market research companies in the world.We are convinced that this union will bring significant benefits to our customers and employees, as well as open new opportunities for growth and development”, adds Marcia Cavallari, CEO of Ipec.