Communication gains prominence in companies

In 2023, the corporate communication sector moved R$ 35 billion in Brazil. The data comes from the Brazilian Association of Business Communication (Aberje), which projects a growth of 1,5% for 2024. Investments in the area can be justified by the benefits brought to the organizational culture, as highlighted by studies and experts.

The survey conducted by Aberje has been carried out since 2021. According to the organization, the objective is to provide an economic dimension to the sector. For this purpose, investments in various business activities are considered, such as public and government relations, institutional content production, and communication team salaries.

According to Aberje, communication professionals are part of the management board in most companies in the country. The sector's prominence requires space on executives' agendas, as 50% of communication areas directly report to the presidents of organizations.

The study "Internal Communication Trends 2023" also highlights the importance of the department's work for organizations: the most measured results are in actions related to company relationship (89%), digital communication and social networks (81%), and internal communication (79%).

Promoting clear and consistent dialogue corroborates the creation of a corporate culture that values transparency, collaboration, and participation. According to the Brazilian Micro and Small Business Support Service (Sebrae), good internal communication management creates a better organizational climate and allows work to flow harmoniously, contributing to increased productivity.

Management of information is still a challenge.

The leaders and managers of an organization are responsible for measuring the results of internal and external actions in order to identify strengths and weaknesses and therefore devise strategies to correct errors and maximize performance.

It is through this work that it is possible to understand what the most urgent needs are, such as investments in training, professional development, or hiring. Brazilian link building agency To improve the brand's position, in accordance with the demands of the national market.

However, Aberje informs that the majority of companies in the country (51%) have information management as one of the biggest challenges for internal communication, and 40% aim to improve data collection in their actions. 

Sebrae warns that promoting the flow of information between employees and directors is the mission of internal communication. Developing tools and official channels within the organization is the first step to create a better organizational climate and achieve the expected results. 

The intranet and the corporate social network can store key information and reminders. Emails, meetings and newsletters They facilitate the dissemination of relevant data. Good relationship and marketing practices can help spread the pillars of cooperation among the team. 

According to a study by Robert Half, in order to not lose motivation and become less productive, employees need a sense of belonging. feedbacks Active listening. Therefore, companies must develop management skills and well-structured communication plans. 

Investing in communication strengthens digital presence.

Sebrae emphasizes that for a brand to stay fixed in the minds of consumers and make them understand its relevance to their lives, it is necessary to maintain good communication. Investment in innovation, marketing, and actions for social media are recommended strategies to remain in the market in digital times.

Managing a company's image includes working to achieve visibility in the digital environment. This requires creating relevant content, developing responsive design, prioritizing user experience, and investing in. Search Engine Optimization (SEO...so that one can have a good ranking in search results.

Corporate communication helps build an online presence, engaging consumers and driving sales. Strategies such as buy backlink Quality content and hiring an advisory team can also be used to increase the brand's authority and strengthen its reputation.