ClickBus reports 33% sales growth at Rock In Rio

ClickBus, a platform for solutions for travelers and road vehicles, recorded a growth of 33% in the sale of tickets for Rock in Rio 2024 compared to the last year that the event was held. According to the company, the road movement on weekends, bound for Rio de Janeiro, during the festival, surpassed the Carnival and New Year.

Among the main origins of travel, the city of Sao Paulo stands out representing more than 40% of the total sales volume of the period. The regions that grew the most with destination to the city of Rio de Janeiro were: Volta Redonda in Rio de Janeiro with 130% of growth and Juiz de Fora in Minas Gerais with 11% of increase.

“Road travel is a great option for consumers moving to festivals, and online shopping makes it much easier to organize and anticipate the passenger agenda.There has been a great evolution in the industry and today there are modern fleets, equipped with special buses, onboard services and Wi-Fi access, a true premium” experience, says Phillip Klien, CEO of ClickBus.

ClickBus invests in research and analysis of consumer profiles, and from the latest data it was possible to see that travelers are looking for road trips during the festival period to rest during the stretch, for the ease of buying through the application and the competitive price.