ActiveCampaign launches the first autonomous marketing connector for Anthropic's Claude

ActiveCampaign, a marketing automation platform, announced the launch of the first autonomous marketing connector for Anthropic's Claude, now available in the Claude Connector Directory. Through this integration, Claude users can now directly access ActiveCampaign's marketing capabilities, retrieving performance data, creating campaigns, updating the CRM, or triggering automations using natural language.

As the connector is built on ActiveCampaign's MCP server, the integration enables Claude users to perform their ActiveCampaign tasks directly within their Artificial Intelligence workspace. For marketing professionals working in Claude, this means they can analyze, discover actionable insights, and take action in ActiveCampaign without switching platforms.

“This integration redefines how marketing professionals accomplish their work,” said Jason VandeBoom, Founder and CEO of ActiveCampaign. “By making ActiveCampaign's billions of marketing data points available in Claude, we are meeting users where they work. Marketers can now bring the full power of ActiveCampaign into their daily AI workflow, seamlessly moving from insight to action.”

Key features include:

• Conversational access to actionable insights, marketing: ActiveCampaign's data and automations are now accessible directly from Claude. Marketers can use natural language to retrieve campaign results, contact details, or automation performance. For example, simply say: “How did my campaigns perform last week?” and Claude displays this data and has the context it needs to provide better actionable insights, business insights.
• Streamlined workflows: Everything marketers already do in ActiveCampaign, such as triggering automations or brainstorming campaign ideas, can now be done directly in Claude. For example, simply say: “Start the ‘Post-meeting thank you and follow-up’ automation for contact Emma Murrey,” and Claude executes the action instantly – giving marketers the ability to quickly execute without leaving their AI workspace.
• AI-driven recommendations: Marketers can now combine ActiveCampaign's marketing intelligence with Claude's analytical capabilities to act faster. For example, ask Claude to analyze recent campaigns, and it might respond: “Your open rates increased 15% among first-time buyers. Consider a follow-up campaign to deepen engagement.” This transforms raw data into actionable strategy in real-time.

The ActiveCampaign connector for Claude is now available in the Claude directory. To learn more, visit Link.