Free webinar teaches entrepreneurs to protect brands in a simple way

According to the National Institute of Industrial Property (INPI), 80% of the companies do not have a trademark registration. Considering the problems faced by this decision, the  SAFIE, reference in legal advice, Launches the free webinar“ The Secrets of Trademark Registration”, aimed at entrepreneurs who seek to protect one of the biggest assets of a business: the brand. Applications are available until November 29, 2024. 

With the possibility of losing the rights to use and violation of the trademark of other companies, the interest in the registration of trademarks has grown in Brazil. The INPI states that registration requests have increased by 57% since 2019, reflecting greater awareness on the part of founders. Despite the increase, many are still unaware of the essential steps for a successful record, and that is exactly the goal of Safie's webinar. 

During the event, participants will have access to objective information, in a simple way, about the registration of trademarks, including the step-by-step guide from the initial research to the obtaining of the certificate. Topics such as the importance of this protection will also be addressed, such as avoiding unexpected charges and what are the main mistakes that can cause legal complications if the process is not conducted correctly.

“Our goal is to uncomplicate the process of registering trademarks and make it accessible to everyone. We know that brand safety is crucial to the success of any company, and we are here to help entrepreneurs ensure this uncomplicated future.” Lucas Mantovani, co-founder and partner of Safie.

The continuous increase in registration requests is an indication of the relevance of the theme, especially in 2024, when Brazil registered a growth of 13.8% in the number of requests compared to the previous year. This scenario reinforces the need for entrepreneurs to better understand the benefits and simplicity of registration to protect rights over the name and visual identity of companies.

Access to the full content of the webinar can be guaranteed by signing up on the website: https://a.safie.com.br/segredos-do-registro-de-marca