Probel recorded a 11% increase in sales conversion and a 3.3-fold growth in repurchase after implementing Quick Buy technology in its e-commerce.The results mark the latest stage in the modernization of the brand's buying journey, focused on increasing performance and making the experience more efficient, especially on mobile.
In the mattress segment, the frequency of purchase is naturally low: consumers purchase a new product, on average, every five years, and often even more. This means that many customers are buying on the site for the first time or do not have an updated registration, which increases the time of filling and generates friction. Quick Purchase can mitigate this challenge by having a broad and updated base of consumers who have already bought from other partner brands. With this, this audience can finalize the purchase with a click on the platform checkout, without having to redo, accelerating the journey and contributing directly to the expressive increase of the repurchase.
The company relied on Quick Purchase, a reference in intelligent checkout solutions, to drive this transformation. Even with more than 80 years of operation, a strong presence in the sector and consistent digital traffic, Probel e-commerce has not yet converted the full potential of its consumer base.
For the CEO and founder of the platform, simplifying the journey is essential to capture value in digital. “In e-commerce, especially in higher value segments, the experience weighs as much as the disclosure. Eliminating unnecessary steps and ensuring a fluid shopping experience changes the result significantly”, says Mario Marcoccia, CEO of Quick Purchase.
With the adoption of the platform, Probel's checkout has been redesigned with a focus on speed and fluidity, resulting in immediate gains. The figures show that the solution not only removes obstacles, but boosts business performance, especially in higher ticket markets, where each percentage point of conversion has a significant impact on the result.
Fast Purchase is a performance engine for large and traditional brands, combining technology, strategy and a total focus on the user experience.
