HomeArticlesThe advancement of artificial intelligence and the new directions of the.

The advancement of artificial intelligence and the new directions of the labor market

Since the explosion of generative models of artificial intelligence, the theme has become a central subject in debates in all areas of activity, especially in the corporate world. At the same time that several companies invest to try to improve the potential of technology, others still seek to understand the real impact and changes that these solutions represent in the future of the labor market, including the disappearance and emergence of professions. 

In a recent study by the International Business Machines Corporation (IBM) involving more than 3 thousand executives from 28 countries, the organization warns that AI will be a determining factor in changing the way we work, as well as redefining career possibilities and income generation. According to the survey, four out of 10 workers which is equivalent to about 1.4 billion professionals worldwide - will need to retrain, as their jobs will be directly affected by automation and technology. 

At first, entry-level positions present more risks, while specialized functions or those focused on strategic data analysis are seen as less vulnerable by executives. To have a dimension of the size of the projected impact, the IBM report also points out that companies that implement AI in day-to-day should present an average annual growth perspective in the house of 15%. 

In this scenario, an important question arises: how can professionals take advantage of these transformations to try to diversify their sources of income and strengthen their careers? In this situation in which the concept of employment must be redefined, jobs on demand, paid services and extra income applications are fundamental alternatives to ensure financial stability.

For many, extra income services should represent not only a complement of income, but their new professional reality.Because, the flexibility provided by the platforms that offer such a model brings with it the potential to serve both those who need to compensate for the loss of a fixed occupation, and those who seek a way to gain autonomy without relying exclusively on a single job.

This is possible because on-demand performance creates a wider range of options, where professionals of different qualifications can offer specific expertise, including for several areas. As a result, the professional can increase their exposure and attractiveness to the market, drastically reducing their dependence on a single employer. Still, it is essential to ensure new skills and abilities to differentiate in a market that will be more competitive. 

The fact is that the advancement of AI and automation brings with it obvious challenges, but also offers opportunities for workers. Faced with an increasingly unpredictable scenario, the flexibility offered by on-demand models allows professionals to adapt their trajectories to a future in which traditional job security is increasingly distant. Recognizing how soon this reality will be essential to remain relevant and, above all, maintain financial stability.

Thales Zanussi
Thales Zanussi
Thales Zanussi is the founder and CEO of Mission Brasil, Brazil's largest rewards-based services platform.
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