6 Tips to increase your sales on Black Friday

Every year, Black Friday mobilizes thousands of consumers worldwide, becoming an excellent opportunity to boost sales. Despite the fame of “Black Fraud” in Brazil, well-crafted marketing and sales actions can generate interesting results for the business.Only in Brazilian e-commerce, the latest edition of Black Friday went from R$ 4 billion in sales. But to attract new consumers and ensure more sales, it is important to have good strategic planning. Check out six tips to take advantage of the full potential of the date.

1. Identify your target audience

There is no point in quality communication and with high investment if these efforts are directed to the wrong audience. Direct communication to the public really interested in your products. Define the buyer persona company and choose the best communication channels. In addition, it is important to monitor the engagement of those who already follow your brand, whether through newsletters or social networks.

2. Increase brand visibility

Before Black Friday, it is essential to implement actions to attract new consumers, as many start looking for products and services days before the date. Investing in SEO is an effective strategy, as it optimizes your site for search engines like Google, focusing on relevant keywords, loading speed and responsiveness. In addition, creating relevant content can position the brand as a reference in the market, helping to convert visitors into engaged followers.

After attracting potential customers, it's time to collect data and customize marketing actions, offering products and promotions relevant to each profile. If possible, invest in ads to increase your reach; they are essential to highlight the brand. Target campaigns to specific audiences on platforms such as Instagram, Facebook and Google Ads, ensuring that communication reaches those who really care about your products.

3. Plan ahead

Dgoogle ados indicate that website traffic can increase up to 65% during Black Friday. Although searches for products increase as the event approaches, it is important not to leave marketing actions to the last minute. Pre-plan, including the channels used and the frequency is essential to succeed on the date.

4. Integrate channels online and offline

Combining physical and digital strategies is essential to sell more on Black Friday and retain consumers. Offer incentives for purchases on both channels and keep in touch with those who visited your store, but did not complete the purchase, giving the option to receive brand news via email or SMS Marketing.

In addition, encourage consumers to switch between channels, offering exclusive benefits for online shopping or discounts for products in the physical store. Identify which strategies are most effective to motivate the public and implement actions that enhance sales and strengthen the relationship with customers during Black Friday.

5. Loyalty your customers

Whenever possible, have feedback from your consumers and solve problems quickly. Satisfied customers are more likely to return and recommend the brand. According to a study by Bain & Company, 53% of consumers who make some kind of complaint and do not have the problem solved, they cease to be customers. Therefore, in addition to offering good service, keep communication active through emails, SMS or notifications.

6. Automate processes

Marketing automation is a powerful tool to expand the base of leads, identify the contacts most likely to buy and keep the audience loyal. In addition to including strategic forms on the site, consider using pop-ups that are activated based on user interaction. For those who use CRM, automation can facilitate the integration of leads, allowing you to better understand the interests of each consumer and the content that attracts them.

Another important strategy to increase sales on Black Friday is to implement an automation flow for abandoned carts. The feature identifies users who have added products to the cart but have not completed the purchase, allowing you to send personalized messages to remind them of the item and encourage them to complete the transaction. In addition, marketing automation enables relationship actions with existing customers, which can influence your sales both during Black Friday and other occasions.