ESPM, a reference school in Marketing and Innovation focused on business, is open for vacation courses with themes focused on Employer Branding. The courses take place between July and August, with online and live classes, or face-to-face, on the campuses Sao Paulo, Porto Alegre and Rio de Janeiro. Those interested in participating can enroll in the award's institution’s website.
The portfolio of the ESPM 2024 vacation course includes three courses with themes focused on Employer Branding, they are: : Endomarketing strategic campaign creation; 2 Planning Internal Communication and Endomarketing’; and (Employer Branding: Construction and Brand Management Employer’. Check out the complete schedule of these courses below:
- Employer Branding: Construction and Brand Management Employer
The course begins on July 23 and takes place on Tuesday and Thursday from 19:30 to 22:30 and Saturday from 09 to 16h, with a workload of 12 hours. The program is aimed at professionals in the areas of corporate communication, internal communication and people management, as well as professionals interested in the subject. The objective of the course is to show participants concepts such as organizational culture, employer brand and value proposition to employees.
- Creation of strategic campaigns for Endomarketing
The course begins on August 19 and takes place from Monday to Friday, from 19:30 to 22:30, online and live, with a workload of 12 hours. The program is intended for managers, coordinators, analysts and other professionals in the areas of Business Communication, Endomarketing, People Development, Human Resources, Corporate Marketing, Institutional Communication and other areas that deal with people and talents within organizations. The objective of the course is to prepare the student to develop an Endomarketing campaign from beginning to end.
- Internal Communication Planning and Endomarketing
The course begins on August 26 and takes place from Monday to Thursday, from 19:30 to 22:30, online and live, with a workload of 12 hours. The program is intended for professionals of Internal Communication and Endomarketing, Human Resources and interested in working in the area that seek a practical guide to conduct communication with results. The objective of the course is to provide knowledge for the creation and execution of the planning of Internal Communication and Endomarketing considering the organizational culture in a strategic way.
