Swile, a leading French company in corporate benefits, carried out a campaign on its social networks to seek new talent and saw applications grow 30% between the months of April and June this year. There were more than 10 thousand registrations on the site in the period for opportunities in the areas of technology and marketing, with videos that had more than a million views on Instagram.
The strategy, the result of the partnership between marketing and human resources, was made in phases and had a first publication about an affirmative opportunity for women software engineers. The Instagram post about the position was led by the influencer Ana Chiyo and had 1.2 million views, with approximately 3 thousand applications. The union of the two internal areas in a project for social networks also generated growth of 7 thousand followers in the profile of Swile on Linkedin and Instagram.
Bruno Montejorge, VP of Marketing at Swile Brasil, explains that the idea arose from the desire to reach a wider and diverse audience in an engaging way. Therefore, we use Instagram as a way to get out of the conventional, not only attracting talent, but also making followers see Swile as disruptive and innovative”.
The new phase of the campaign began on July 15 and is geared towards an opportunity in the sales area, check out here. Applicants can check other details about the opportunities on the website /www.swile.co/en-br/careers or profiles of the Instagram and Linkedin.
