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Arquivei Restructures as Qive and Expands Operations to the Financial Market

Arquivei, a platform that manages tax documents for over 140,000 companies in Brazil, announced a significant transformation today. In partnership with the agency FutureBrand, the company has undergone a rebranding and is now called Qive. This change is not just a name update, but a strategic repositioning that reflects the expansion of its scope of operations, now including innovative financial services.

Qive's new identity marks the company's entry into offering accounts payable solutions, using tax documents as a foundation for developing new financial services in the B2B market. "Simplification is a core value for us and aligns with our purpose of making tax management, which is complex for most people, simple, immediate, and intuitive," said Gabriela Garcia, Head of Marketing at Qive.

Garcia highlighted that Qive offers a unique value proposition in the market, capturing all of a company's tax documents to organize financial processes without any compliance gaps. This unique feature positions Qive as a comprehensive financial management platform.

The rebranding was developed by the agency FutureBrand and included a complete transformation of the company's visual elements. "With such a descriptive name and a common visual identity in the category, the main challenge was to convey that the company is more than just a bill management platform, but rather a financial management platform," explained Lucas Machado, partner and director of FutureBrand São Paulo. The new name, Qive, and the visual identity were designed to expand the brand's potential, with a vibrant color palette that includes orange and black, replacing the previous blue.

The brand's central symbol is now the letter Q, representing quality and innovation, and the new sans-serif typeface was chosen to convey modernity and dynamism. "We don't experience pauses or obstacles. Papers sitting idle, emails stored, notes lost: everything at Qive finds a flow," Garcia added.

To strengthen its market repositioning, Qive will invest in three months of humorous campaigns, featuring influencers, across channels such as YouTube, LinkedIn, Meta, social media, and out-of-home media. The main objective is to reach new audiences in the financial sector, from analysts to managers, and business owners of all sizes.

glemO Launches Innovative Portal with Artificial Intelligence to Optimize Property Searches

The real estate market has just gained a new and revolutionary ally: glemO, a portal that promises to transform the experience of buying and selling new properties through advanced technologies, including Artificial Intelligence (AI).

glemO is a comprehensive ecosystem designed to simplify and personalize the property search process, offering significant benefits to clients and partners. Using AI, users can conduct intelligent, customized searches, finding properties that meet specific characteristics, such as pet-friendly condos, those with a gym or pool, or those located near areas of interest.

Gleisson Herit, founder and CEO of glemO, highlights the depth and variety of the project's innovations. "Innovation is one of the pillars of our project. We incorporate tools like Artificial Intelligence, which is a current and widely discussed topic, and we also focus on user experience, which is our core focus," says Herit.

In addition to simplifying the search for the ideal property, the platform offers a series of advantages for customers, including a significant reduction in search time and consistent information about available offers. For partners, such as construction companies, developers, real estate agents, and brokers, glemO offers a genuine and up-to-date lead database, with accurate data on user behavior, new business generation, and derived revenue, as well as market intelligence studies.

"Our goal is to be the Top of Mind for new properties. We don't want glemO to be remembered for rentals or used property sales. Within 24 months, we aim to be a reference in the American, Australian, Singaporean, and Dubai markets, each with a different strategy, but all focused on our purpose. In fact, we already have branches open in these countries," added the CEO.

The portal is equipped with cutting-edge technologies, including a modern dashboard based on Business Intelligence metrics, a responsive app, and a practical and efficient simulator. These features ensure a guided and hassle-free purchasing experience, from initial research to closing.

glemO goes beyond being just an intelligent search engine. It functions as a complete real estate solutions hub, where users can research, simulate, and negotiate property purchases with full support, acting as a private online consultant.

ABComm Gains Representation on the Artificial Intelligence Steering Committee of the Rio de Janeiro Court of Justice

The Brazilian Electronic Commerce Association (ABComm) announced the appointment of Walter Aranha Capanema, the association's legal director in Rio de Janeiro, to the Artificial Intelligence Steering Committee of the Rio de Janeiro State Court of Justice (TJ-RJ). Capanema, with extensive experience in the field, has been an influential figure in the promotion and implementation of digital solutions within the Brazilian legal system.

A lawyer, professor of digital law, and director of innovation and education at Smart3, a company specializing in education and innovation, Capanema sees the appointment as a unique opportunity. "My work will focus on integrating digital solutions and promoting a more efficient environment," he stated.

The new challenge includes collaborating to ensure the effective implementation of artificial intelligence in the court, improving the system's transparency. "I hope to bring innovations that benefit the court and the citizens who use its services. Artificial intelligence has the potential to revolutionize the Judiciary, and I look forward to being part of this transformation," he added.

ABComm believes that Capanema's appointment will benefit e-commerce by adapting the judicial environment to new technological demands. This initiative reinforces the association's commitment to supporting innovations that drive the sector's development and improve the quality of service to meet the population's needs.

Mauricio Salvador, president of ABComm, highlighted the importance of this new development for the e-commerce sector and digital legislation. "Walter Capanema's inclusion on the committee is a significant milestone for the renewal of the judicial system. His experience will be crucial in promoting the agility and efficiency of processes, directly benefiting e-commerce and digital legislation in Brazil," stated Salvador.

With this appointment, the digital market gains an influential voice on the TJ-RJ Artificial Intelligence Steering Committee, promising significant advances in the modernization and efficiency of the judicial system.

Artificial Intelligence Revolutionizes Content Creation, Clevertap Report Finds

The creation and consumption of information has never been so dynamic. In a scenario where social media news feeds are constantly updated, producing quality content that stands out and engages audiences becomes a growing challenge. The answer to this demand increasingly lies in Artificial Intelligence (AI), which is consolidating itself as an essential tool for generating impactful and relevant content.

A recent report from Clevertap, a digital marketing platform specializing in user retention and engagement, reveals that 71.4% of marketing professionals say AI is widely used by their content teams. This statistic highlights a growing trend: AI has gone from being a futuristic vision to a present and fundamental reality in digital marketing.

Marcell Rosa, General Manager and Vice President of Sales for Latin America at Clevertap, highlights that one of the main advantages of using AI is its ability to achieve large-scale personalization. "By analyzing user data, AI can create highly personalized content that resonates with the target audience. This not only increases engagement but also strengthens the connection between the brand and the consumer," explains Rosa.

Beyond personalization, AI brings unprecedented efficiency to the content creation process. Automatic text generation tools, such as GPT language models, can produce articles, blog posts, and video scripts in minutes. "This allows marketing teams to focus on more strategic tasks, such as defining topics and analyzing results," adds the expert.

Contrary to the belief that AI poses a threat to human creativity, Rosa argues that the technology actually expands creative horizons. "By analyzing large volumes of data, AI can identify emerging trends and offer insights that might otherwise go unnoticed. This ability to 'think outside the box' allows brands to innovate their content strategies, creating unique and captivating narratives," he observes.

As AI technology continues to evolve, the integration between humans and machines in content creation is expected to intensify. "The tools will become increasingly sophisticated, enabling efficiency and new forms of creative expression. However, it's crucial to remember that technology is a tool, not a substitute for the human touch. Success in using AI to generate content lies in finding the right balance between automation and authenticity," concludes Marcell Rosa.

Kaspersky Presents PodKast on Advanced Cyber ​​Defense Strategies

Kaspersky has announced the next episode of its PodKast, which will air on August 28, 2024, at 10:00 AM.

In this unmissable episode, Fernando Andreazi, Solution Sales Manager at Kaspersky, will welcome special guest Julio Signorini, LinkedIn's Top Voice in IT Management. Together, they will explore the most advanced cyber defense strategies, focusing on integrating Managed Detection and Response (MDR) with Threat Intelligence.

Listeners will discover how this integration can revolutionize incident response and significantly strengthen organizations' security posture. This discussion promises to provide valuable insights for cybersecurity professionals and IT managers.

Don't miss this opportunity to learn from industry experts and stay ahead of the latest cybersecurity trends. Tune in to Kaspersky's PodKast on August 28th at 10:00 AM for a discussion that could transform your approach to digital security.

To register, click here .

PagBank reports record quarter with recurring net income of R$542 million (+31% y/y)

PagBank a full-service digital bank offering financial services and payment methods, announced its results for the second quarter of 2024 (2Q24). Among the main highlights of the period, the Company recorded a recurring net income , a record in the institution's history, of R$542 million (+31% y/y). Accounting net income , also a record, was R$504 million (+31% y/y).

About to complete two years as CEO of PagBank, Alexandre Magnani celebrates the record numbers, a result of the strategy implemented and executed since the beginning of 2023: "We have almost 32 million customers . These numbers consolidate PagBank as a solid and comprehensive bank, reinforcing our purpose of facilitating the financial lives of individuals and businesses in a simple, integrated, secure, and accessible way," says the CEO.

In acquiring, TPV reached a record R$124.4 billion, representing a 34% annual growth (+11% q/q), more than triple the industry's growth during the period. This figure was driven by growth across all segments, particularly in the micro and small business segment (MSMEs), which represents 67% of TPV, and new business growth verticals, particularly online , cross-border , and automation operations, which already represent a third of TPV.

In digital banking, PagBank reached R$76.4 billion in Cash-in (+52% y/y), contributing to the record volume of deposits , which reached a total of R$34.2 billion , with an impressive +87% y/y increase and 12% q/q, reflecting the +39%  y/y growth in PagBank account balances and the higher volume of investments captured in CDBs issued by the bank, which grew +127% in the last twelve months.

AAA.br rating from Moody's , with a stable outlook, the highest level on the local scale. In less than a year, both S&P Global and Moody's have given us the highest rating on their local scales: 'triple A.' At PagBank, our customers enjoy the same solidity as the largest financial institutions in the country, but with better returns and terms. This is only possible thanks to our lean cost structure and the agility of a fintech," notes Magnani .

In 2Q24, the credit portfolio expanded by +11% year-on-year, reaching R$2.9 billion , driven by low-risk, high-engagement products such as credit cards, payroll loans, and advance FGTS anniversary withdrawals, while also resuming the granting of other credit lines.

According to Artur Schunck, PagBank's CFO, accelerating volume and revenue, combined with disciplined costs and expenses, were the main drivers behind the record results. "We have managed to balance growth with profitability. Revenue growth has accelerated in recent quarters, and our investments in expanding sales teams, marketing initiatives, and improving customer service have not compromised profit growth, giving us the leverage to revise our TPV and recurring net income guidance upwards ," says Schunck.

With the first half of 2024 drawing to a close, the company raised its TPV and recurring net income projections for the year. For TPV, the company now expects growth of between +22% and +28% year-on-year, well above the +12% and +16% growth guidance shared at the beginning of the year. For recurring net income, the company now expects growth of between +19% and +25% year-on-year, above the +16% and +22% growth guidance shared at the beginning of the year. 

Other highlights 

Net revenue in 2Q24 was R$4.6 billion (+19% y/y), driven by a strong increase in higher-margin revenues from financial services. The number of customers reached 31.6 million , reinforcing PagBank's position as one of the largest digital banks in the country.

PagBank has been working on launching new products and services that will expand its increasingly comprehensive portfolio of solutions to facilitate its customers' business. The digital bank has just launched a service that to receive advance payments from other terminals , with same-day deposits into their accounts. This August, eligible customers will be able to access the service in their bank accounts.

"This will be a new way for merchants to access receivables centrally. With it, it's possible to view and anticipate all sales from any acquirer in the PagBank app, without the need to access multiple applications," explains Magnani. According to the CEO, in this first phase of the product, the company is offering features that include self-service contracting, same-day disbursement for PagBank customers, and customized negotiations by acquirer and amount.

Another newly released feature is multiple boleto payments , which allows you to make multiple payments simultaneously in a single transaction, reducing the time required to process each boleto individually. This solution primarily benefits individual or corporate account holders who want to pay multiple bills at once. And beyond these launches, many more are on the horizon.

" For our 6.4 million merchant and entrepreneur customers , these and other competitive advantages, such as zero fees for new merchants, instant advances to PagBank accounts, express ATM delivery, and Pix acceptance, are significant differentiators. We are focused on attracting and retaining customers and encouraging them to use PagBank as their primary bank, generating more value for the company and contributing to our sustainable growth ," adds Alexandre Magnani, CEO of PagBank.

To access PagBank's full 2Q24 balance sheet, click here .

Couple overcomes crisis, reinvents themselves and earns R$50 million from online furniture sales

From Recife, Flávio Daniel and Marcela Luiza, 34 and 32, respectively, are transforming the lives of hundreds of people by teaching them how to thrive through digital entrepreneurship. They transformed their own experience with Tradição Móveis stores, a business that began in brick-and-mortar retail 16 years ago and currently generates R$50 million in revenue. However, they underwent a digital transformation during the pandemic, when they were forced to migrate to online commerce. 

The furniture store was born from Daniel's desire to become independent. He worked in his father's furniture business in Recife and wanted to advance, so he decided to start his own business. 

However, lacking the money to invest, the young entrepreneur couldn't get credit from banks, much less from product suppliers. That's when he had the idea of ​​selling the damaged products that were sitting idle in his father's store, valued at R$40,000, at a lower price.

With the store open, the first sales began to appear and the entrepreneur, in addition to paying off his debt with his father, invested in new products and, little by little, as he obtained credit with manufacturers, he began offering more furniture options to customers.

Since opening the store, Daniel had been working with his then-girlfriend, Marcela Luiza, who soon became his wife and business partner. Coming from humble beginnings in the Destilaria do Cabo de Santo Agostinho neighborhood, she never imagined she would achieve professional success, especially given the challenges of being a woman running a business alongside her husband while juggling other responsibilities, homemaking, and raising children. "When I think back to where I came from and my journey, I say I'm the unlikely one, because everything didn't point me in the right direction, but we persisted, prospered, and achieved success," she says.

Pandemic vs. Online Sales 

The first foray into online sales began with a loss incurred after opening a store in another city, which resulted in a R$1 million debt. Selling through Facebook was the solution found to cover the shortfall.

Subsequently, the coronavirus pandemic forced the couple to completely change their approach to their work model. With the lockdown, they feared for the sustainability of their business and the retention of their employees – today the company employs 70 people. "But then we started selling remotely, through social media and WhatsApp. As a result, we experienced growth, and no one had to be laid off," recalls Daniel.

With the increase in online sales, the couple began investing in an online store, formatted through Tray, an e-commerce platform owned by LWSA. The company's digital solutions enabled the couple to sell more online and optimize business management with inventory control, invoice issuance, pricing, and marketing—all in a single environment. "We needed secure customer transactions and a reliable website, as well as organized sales and an online catalog, so we sought the technological solution our business needed," he explains. 

They currently operate their stores omnichannel, meaning they offer both physical and online sales through their online store and the company's digital channels. The business's success has led the couple to invest in social media content strategy, and together they have become not only entrepreneurs but also mentors for people who want to invest in or are running their own businesses but need knowledge to improve their performance. 

"The unlikely happens, so our tip for those who are entrepreneurs or intend to have their own business is to always seek knowledge, partnerships with platforms, with technology, and not forget to focus on the customer, who must always be at the center of the business to grow more and more and have recurring sales," says Marcela. 

With its own method, a digital platform transforms the management of franchise networks in Brazil

In the dynamic world of Brazilian entrepreneurship—where, according to data from the Brazilian Franchising Association (ABF), 51 million people want to start a business in the next three years—Central do Franqueado is transforming one of the most sought-after market segments with its own methodology. Called CentralON, the corporation's digital platform already serves over 200 clients and is exponentially optimizing the operational management of franchise networks in Brazil. 

The franchising sector generated R$240.6 billion in revenue in 2023, representing 13.8% growth compared to the previous year, according to the Brazilian Association of Franchisees (ABF). The food service segment, for example, led by foodservice, was one of the fastest-growing last year, reflecting its robustness and potential. Given this scenario, the Franchisee Center is positioned to drive the success of its franchisees.

The CentralON methodology of the Franchisee Center is a process divided into three stages:

  1. ONset : At this stage, there is a detailed analysis of the specific challenges of the franchise network and the right tools are selected to solve these problems.
  2. ONboarding : Here, the company monitors the implementation of solutions, ensuring that everything works effectively.
  3. ONgoing : The third phase focuses on the improvement cycle. The Franchisee Center conducts regular assessments and makes adjustments as needed to provide ongoing support to the network served.

"Every franchise has a unique journey, and our three-pronged approach is designed to illuminate our clients' path to results. The sector is growing rapidly, but we mustn't forget that competition is also growing at the same time. With this in mind, it's important to consider the best strategies to stay active," comments Dario Ruschel, CEO of Central do Franqueado .

Among the competitive advantages offered by the Franchisee Center are the promotion of connection, unification, and expansion of networks, independence, and a platform that simplifies management, from communication to quality control and support during the expansion process. The company also ensures compliance with the General Data Protection Law (LGPD), guaranteeing legal security and peace of mind for operations. 

Focused exclusively on chains with 50 or more units, the platform also stands out for its strong partnership with its customers. "Our DNA and our vision for transformation are some of our greatest differentiators. We believe that our core values ​​and closeness to our customers set us apart in the market. This allows us to offer customized solutions for the specific needs of each chain," emphasizes João Cabral, COO of Central do Franqueado .

Strategic partnership between Oakmont and Transmit Security strengthens the fight against fraud in Brazil

In a strategic move to strengthen anti-fraud operations in Brazil, Oakmont Group , a technology consulting and services firm, announces a significant partnership with Transmit Security , renowned for its customer identity and access management (CIAM) solutions. This collaboration aims not only to expand both companies' presence in the Brazilian market but also to raise the bar on security and efficiency in financial transactions.

Aline Rodrigues, Business Unit Leader at Oakmont Group, emphasizes the importance of this partnership. "When I was tasked with leading the fraud prevention business unit, we chose Transmit as our primary partner because of its ability to provide a complete view of the end-user identity lifecycle," Aline emphasizes. "Transmit differentiates itself by integrating multiple stages of the verification and validation process, making life easier for our customers and providing more robust fraud protection," she adds.

One of Transmit's key advantages is its ability to provide a single platform that integrates multiple verification solutions, from onboarding to continuous transaction validation. This eliminates the need for multiple vendors, making the process more efficient and less prone to errors. "Many companies in Brazil use different vendors for each stage of the verification process, which can lead to inconsistencies and increase vulnerability. With Transmit, we can orchestrate all these steps in an integrated and efficient manner," explains Aline.

"Our platform not only detects fraud, but also improves the customer experience and optimizes performance indicators. The collaboration with Oakmont allows us to offer these benefits to a wider audience in Brazil, leveraging Oakmont's local knowledge and expertise to effectively implement our solutions," adds Marcela Díaz, responsible for LATAM partnerships at Transmit Security.

The partnership stands out not only for the integration of fraud prevention solutions, but also for the advanced use of artificial intelligence (AI). Transmit's AI technology enables in-depth, real-time analysis of large volumes of data, identifying suspicious patterns and preventing fraud more efficiently. With machine learning algorithms, the platform can continuously adapt to new threats, offering an additional layer of security that evolves alongside the risk landscape. This innovative use of AI ensures more effective protection and a safer customer experience.

Transmit Security, present in several countries around the world, sees Brazil as a crucial market for its growth in Latin America. "We have a dedicated team in Brazil that works closely with Oakmont to adapt our solutions to the specific needs of the Brazilian market," says Marcela. "Our goal is to grow in partnership, participating in joint events and activities to increase our visibility and strengthen our presence in the market."

This partnership is already showing promising results, with several major financial sector clients adopting Transmit Security's integrated solutions. "We are focused on prospecting new clients and expanding our operations, always committed to offering the best technology and support to our partners and clients," concludes Marcela.

When is rebranding necessary? Check out 5 tips for a successful transformation

The process of redesigning and reformulating a brand's identity serves to modernize and reposition it in the market, aligning its values, mission, and vision, as well as better meeting customer expectations and standing out from competitors. "For a rebranding to be successful, it's necessary to study the scenario and develop a strategic plan for careful and successful implementation," advises Paula Faria, founding partner and CEO of Sua Hora Unha. 

Several factors may drive the need for this renewal, such as: competition for brand use; expanding the target audience and incorporating a wider audience; increased recognition; expansion and growth; innovations, among others. "Knowing how to identify the right moment for this change is essential because it ensures the company remains competitive and aligned with the needs and expectations of the sector," comments Faria. 

The businesswoman prepared a list of five tips to help you succeed in your transformation process. Check it out: 

How is the market? 

The first step is to conduct research and analyze the market. "You need to thoroughly understand what's happening in your field, what your competitors are doing, and the current perception of your brand. This way, you'll be well prepared for the next steps, so don't skip this step," reveals the partner.

Be objective

Establish a specific, measurable purpose for your rebranding. "Whether it's increasing visibility, reaching new audiences, or modernizing your company's image, set a goal to focus on achieving it," says Paula. 

Your second chance

This change is for your network to grow and succeed. Especially for those who weren't getting good results before, so embrace the repositioning as a second opportunity to do things differently and fix what you were missing. 

“It's important to make sure the new identity is consistent across all communication channels and materials,” says the CEO. 

Patience

Don't just follow your plan haphazardly; be calm and execute it carefully. Immediacy and lack of organization can cause you to miss crucial steps. "Create a detailed plan for the rebranding launch, including timeline, budget, and specific steps," advises Faria. 

Transparency

Maintain transparent communication with your employees, collaborators, and the public. "It's essential that your employees and customers understand the reasons for and benefits of the changes," he concludes.

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