Zenvia, which enables companies to create personal, engaging, and seamless experiences throughout the customer journey, has started using artificial intelligence in its recruitment processes through a partnership with DigAí, a startup specialized in AI solutions for Human Resources.
The initiative does not replace human interaction – on the contrary, it combines technology and empathy for the best candidate experience and accuracy in the selection process. “AI is here to add value, not to make the experience difficult for those seeking a new chapter in their careers. What we have done is apply AI ethically and consciously, respecting the time, energy, and emotions involved in this important moment,” states Katiuscia Teixeira, Chief Human Resources Officer (CHRO) of Zenvia.
Technology is increasingly being adopted in People and Culture processes. According to a Gartner study, over 40% of companies already use generative AI at some stage of recruitment and selection, and this number is expected to grow with the demand for greater efficiency, agility, and personalization. From intelligent screenings to automated feedback, artificial intelligence is becoming a key ally in making the experience smoother for all involved.
“Based on our research, Zenvia is positioned among the early adopters of artificial intelligence among Brazilian companies, which not only demonstrates confidence in our platform but a real commitment to the experience of its candidates, strategically combining technology and people,” highlights Christian Pedrosa, CEO of DigAí.
At Zenvia, AI operates between resume analysis and the interview with the recruiter. Candidates are invited to respond, through audio recorded on the DigAI platform, to personalized questions tailored to the position. Access is simple and intuitive, with an initial familiarization test and the ability to rerecord for up to four minutes per response. The main differential is the automatic sending of individualized feedback via email and on the platform itself, within minutes after completing the stage.
By early July, over 577 interviews have been conducted in Zenvia’s new selection journey with AI, and the evaluation has been highly positive: 92.6% candidate satisfaction. In addition, according to the DigAI platform, recruiters saved 245 hours.
The initiative is not a one-time occurrence. It is aligned with the company’s strategic evolution, which last October announced to the market its complete AI to revolutionize customer experience, the Zenvia Customer Cloud, already implemented by 5,700 companies, generating revenue between R$ 180 million and R$ 200 million in 2024.
“We are talking about a coherent movement with what we offer to the market: smoother, engaging, and personalized journeys. Just as we help our customers sell more and provide better service with technology, we use AI to create smarter experiences also internally, in this case, in the relationship with our job candidates,” concludes Katiuscia.
