ZapSign, a specialist in electronic signature solutions, announces its strategic expansion to various countries in Latin America, aiming for internationalization and consolidation as a globally recognized brand. With 40 million contracts signed in 2024 and the client base tripled in a 12-month period, along with a 175% growth, the company seeks not only to increase presence in new markets but also to strengthen its positioning, adapting to the specific needs of each region and complying with local standards, such as ONAC in Colombia and eSAT in Mexico. Additionally, the company aims to reach 3 million active users on its platform by the end of this year.
“We are focusing our efforts in different areas to reach people in various countries in Latin America. Our goal is to increase brand recognition in the region,” says Getúlio Santos, founder and CEO of ZapSign. “We work with content and ads that impact and resonate with diverse cultures, as well as promote events focused on Colombia and Mexico.”
Between May and July 2024, the company saw a 500% growth in new users in the Colombian market. This amplification is a clear reflection of the company’s success in the international market. During the same period, ZapSign experienced a 483% increase in documents signed by international users, and in just three years, the client base grew from 12,000 to over 150,000 users.
The company believes that its 175% progress signifies a new moment for the electronic signature sector, with businesses embracing the proposed innovations. The expansion will involve a significant investment in digital advertising. ZapSign aims to achieve US$100,000 in Monthly Recurring Revenue (MRR) in the Colombian and Mexican markets by the end of the year. “This goal reflects our continuous commitment to grow and establish ourselves in new markets, as well as to continuously improve to meet the needs of our customers,” highlights Getúlio.
In the long run, ZapSign plans to expand its presence to other continents, with a particular interest in the European market. “We want to take our electronic signature solution to other regions. However, as each locality has its own peculiarities, we must ensure a cultural adaptation in the business,” says Santos.
Focusing on marketing and sales areas, ZapSign expects to expand its team to develop solid and effective strategies. “We are committed to strengthening our internal capabilities and being better prepared to face market challenges, and our key areas will lead and coordinate activities to ensure efficiency,” concludes the CEO.
