A Yo! Group, a full-service agency specialized in incentive marketing, trade marketing, live marketing, and digital solutions, announces its international expansion. The new unit based in the USA is born with the goal of serving local and global clients, offering a strategic bridge between the Latin American and North American markets.
With over 10 years of experience – serving brands such as Camil, DEXCO, Flora, FORD, GM, PEPSICO, Seara – Yo! Group is recognized for its integrated deliveries, from planning to execution, focusing on generating real value for the business of large national and multinational brands. The physical presence in the USA is a response to the increasing demands of the agency’s clients for international projects, especially considering the upcoming World Cup, to be held in three North American countries (Canada, USA, Mexico) as well as opportunities related to major events like the NBA, NFL, global fairs, and educational programs.
“With this move, we have the potential to increase brand visibility on the international stage in the next two years and triple business opportunities focusing on sports experiences, global incentive programs, and corporate events connected to major markets,” says Juliana Altruda, CEO, and founder of Yo! Group.
The operation in the US will be led by Juliana, reinforcing the agency’s commitment to close, strategic management connected to each market’s profile. The new operation expects to increase by up to 25% the revenue generated by international projects in the next 12 months, driven by the performance in the North American market and the new global demands.
Among the main highlights of this new phase is the Business Program, an exclusive product of Yo! Group within the incentive marketing pillar. Beyond traditional award trips, the program offers an international immersion focusing on executive training, strategic content, and business generation. Each program is tailored, connecting leaders and decision-makers to innovation centers, top universities, global fairs, and qualified networking environments – always aligned with the brand’s objectives. The format, successfully applied to companies like Seara and Dexco, is considered one of the agency’s market differentiators.
The new unit reinforces Yo! Group’s strategy to be where the client needs, with cultural, operational intelligence, and proximity. The agency’s international activity also includes personalized sports experiences, live marketing actions, brand activations at major events, and corporate relationship projects. The local team will be structured according to demand, supported by the Brazilian operation, which currently has around 45 direct collaborators and a solid network of specialized partners.
“The focus of expansion is not volume, but relevance. Yo!’s international presence opens doors not only to new businesses but also to a valuable cultural and professional exchange for our team in Brazil. We aim to build a global network of active collaboration, expanding knowledge, strengthening skills, and connecting brands to the most meaningful experiences,” adds the executive.
The operation in the USA is the first step in a larger global expansion plan. The agency already maintains an embryonic structure in Europe, which can be expanded as international projects progress.
