On April 23, World Book Day is celebrated. The date was declared in 1995 by the United Nations (UNESCO) to pay tribute to works and authors from around the world, in addition to encouraging access to reading. Big names in literature are revered on this day to recognize the reach of books responsible for creating links between past, present and future, establishing a bridge between generations and cultures.
To celebrate the date, founders, CEOs and C-levels of companies such as Bemobi, CENP, KaBuM!, Omie, Omnichat, Revo, Simpress, sis Innov & Tech, solids and superlogical, indicate what are your current reading tips or those that are the most striking in the repertoire. The works are part of their personal and professional trajectories, in which they contributed with reflections, learning and even decision-making.
The recommendations bring together from classics, bestsellers, highlights from our country and internationals, to news on the shelves or virtual shelves. The selection is a good choice for those who want to start new readings and set up a high-level collection. See the list below:
Book Tip: Companies Made to Win by Jim Collins
“The book ‘Empresas Made to Vencer’ brings inspiring examples that illustrate how to build and maintain a successful organization. It also shares powerful lessons about leadership and building strong teams that directly reflect on the development of professionals and the company. determined, and the concept of ‘right person in the right place’ reinforces the importance of aligning individual purpose with the goals of the company, something essential for everyone to prosper. evolve together.”
Fabiano Ferreira, Director of Logistics and Transport of Kabum!
Book Tip: “Stolen Focus: The Thieves of Attention of Modern Life” by Johann Hari
“The book details an author’s sabbatical experience with a non-digital routine, treating as behavioral issues of the modern world in the face of the excessive use of technology. anxiety, correlating the material to scientific research. All this in accessible language and exciting reading.”
Fabio Gabaldo, Business Director at KaBuM!
Book Tip: “OutLive: The Art and Science of Living More and Better” by Peter Attie and Bill Gifford
“I highly recommend reading to everyone who works in environments under high pressure. This book has a very broad and holistic look at our most precious asset that is Health. Current, with the excess of information and pressure in the corporate environment, taking care of you and prioritizing yourself are the first steps not only for your personal success but also of your team and your company.”
Georgia Rivellino, Director of Marketing, Products and Solutions at Simpress
Book tip: “The courage to be imperfect: how to accept your own vulnerability, overcome shame and dare to be who you are”, by Brené Brown
“The courage to be imperfect” represented a key turn in my career. I have always considered that showing vulnerability was a negative thing, especially because I was a woman, associating this with the idea of fragility or lack of mastery. Brené Brown shows just the opposite: that vulnerability is an essential force for personal growth and building genuine relationships. The book explores how, by accepting our flaws and limitations, we free ourselves from shame, allowing us to live a more authentic life.
Mauricio Trezub, CEO of Omnichat
Book Tip: “Play to Win: How Strategy Really Works” by A.G. Lafley and Roger L. Martin
“Playing to Win” offers a clear and direct approach to creating effective strategies. The authors transform complex concepts into something practical, presenting a structured process for making strategic decisions. I like the examples from Procter & Gamble shows how these strategies can be successfully implemented, regardless of the size or sector of the business.
Book Tip: “7 Powers: The Foundations of Business Strategy” by Hamilton Helmer
“7 Powers” features seven sources of strategic power that can guarantee a lasting competitive advantage. The book offers a new perspective on how to build solid strategies, going beyond traditional approaches. The clarity of concepts and the emphasis on creating sustainable competitive advantage are critical for entrepreneurs who seek long-term success.
Ale Garcia, co-founder and co-CEO of SOLIDES
Book Tip: “Outsiders: Eight Unconventional CEOs and His Radically Rational Plans for Success” by William N. Thorndike
The book dismantles the myth of the charismatic CEO and shows, with data and real stories, how some of the most successful leaders in American business history have built extraordinary value not with inspiring speeches, but with disciplined financial decisions, independent thinking and a focus on rationally allocating capital. The work reveals a discreet, efficient and deeply strategic leadership model, showing an alternative path to the traditional mode of management. The combination of this strategy with great energy, combined with a transformational and inspiring goal, is hyper powerful.
Pedro Ripper, co-founder and CEO of Bemobi
Book Tip: “The End of the World Is Just the Beginning” by Peter Zeihan
“The end-of-globalization scenario, covered in the book, has become even more relevant with the recent global tariff war started. The book reflects on how to review business strategies and understand local dynamics in the face of uncertainties.”
Book Tip: “The Next Wave: Artificial Intelligence Power and the biggest dilemma of the 21st century” by Mustafa Suleyman and Michael Bhaska
“The book addresses how artificial intelligence is transforming our lives and businesses, bringing valuable insights to anticipating trends in an environment of rapid change and reinforcing the importance of learning and adapting continuously.”
Rodrigo Otavio Nascimento, CFO da Revo
Book Tip: “The Wealth of Nations” by Adam Smith
A classic that resists time. Adam Smith reminds me that, behind numbers and models, there is human nature and the search for collective prosperity. I always come back to him to understand how incentives shape markets — and how that still reverberates in business decisions today.
Book Tip: “capitalism in the age of surveillance”, by Shoshana Zuboff
A book that redefines the way we see value in the 21st century. Zuboff shows how data has become a central asset in business decisions and digital economic model. For C-levels, it is a provocative and necessary reading to understand the new engines of growth, the dynamics of technological power and the role of leadership in this constantly changing scenario.
Talita Zampieri – CMO of the Superlogical Group
Book tip: “Ensemble – From Solo to Symphony” – by several authors
“The project, which is coordinated by the movement ‘one goes up and pulls the other’, presents inspiring stories of 139 women, who bring real reports of overcoming, leadership and resilience, transcending borders and generations, and that I had the pleasure of collaborating. of women who are transforming the world into several areas, in my chapter Incentive to leave seeds of self-love and wisdom planted in the soil of time, with the courage to truly know oneself.”
Book Tip: “Make It Happen” (Lean In) by Sheryl Sandberg
“This book is direct, inspiring and full of real experiences. Sheryl, ex-COO of Facebook/Meta, brings personal stories with data and research on the space of women in the labor market, focusing on how women can conquer and exercise leadership without giving up who they are. I took it to life, it was ‘sit at the table’, which showed me how important it is for a woman to assume the leading role, position herself, raise her hand and propose ideas and solutions wherever she is.”
Luiz Lara, Chairman of TBWA Brasil and President of CENP – Advertising Market Self-Regulation Forum
Book Tip: “Oswald de Andrade, Mau Selvagem”, by Lira Neto
Very well written, he rescues the history of São Paulo, the culture of our city, the Art Week of 22, the Anthropophagic Movement, his passion for Tarsila do Amaral, his plays, books and controversies, showing how the elite behaved and influenced the behavior, the arts, the dance, theatre, the press and politics.
Thiago Cappi, CEO of SIS Innov & tech
Book Tip: “Evaluate What Matters” by John Doerr
“This book is an excellent introduction to OKRs (Objectives and Key Results), and it shows how companies like Google and Intel have successfully applied this methodology. Generate focus This is the ideal reading for anyone looking for strategic clarity, measurable goals and a culture of accountability for your company.”
Book Tip: “The Rule is Not Having Rules”, by Reed Hastings & Erin Meyer
“This book is a fascinating study of Netflix’s culture, based on freedom with extreme responsibility. Book shines when it shows “cultural shocks” and how Netflix adapts (or imposes) its culture in different countries. Ideal for leaders who want to challenge traditional structures and build bold cultures.”
