The ClickPix, a new solution from Woovi, promises to facilitate and expedite sales in e-commerce, reducing the checkout time by up to 52% and cart abandonment. The new tool will be officially presented to the public at RD Summit, taking place this week at Expo Center Norte in São Paulo. The solution focuses on the Pix First concept, offering a unique checkout experience and reinforcing the use of Pix as an alternative to traditional payment methods.
On average, an e-commerce has a conversion rate of 1.33%, a low number generated by poor usability, slowness, long checkout process, friction in the process, and restrictive fraud prevention. For this reason, Rafael Turk, CEO of Woovi, explains that ClickPix emerges to change the current scenario by making the process fast, efficient, and 100% secure. “Our solution significantly reduces transaction time. It’s a gain of more than half the time, in addition to ensuring a drop in cart abandonment rates. We allow the recognition of the same user across all Woovi partner stores. Moreover, we offer the possibility of sales recovery via WhatsApp,” he adds.
This new technology promises merchants an improvement in conversion rates, in addition to providing a familiar and secure payment experience for the customer, reinforcing the use of Pix as an efficient alternative to traditional payment methods. According to Rafael Turk, Woovi’s goal is to transform the payment method, using technology and effective integrations such as Pix, into an even faster and more intuitive experience for e-commerce, bringing significant impact to the payment methods market in Brazil by facilitating instant and increasingly secure transactions.
