The Atomic Group, a hub of innovation and technology that aims to earn R$ 35 million in 2025, is presenting to the market the ‘channel for equity’ model of Atomic Ventures, one of the seven companies that form the group. The model brings differentials that place Atomic Ventures as the future of acceleration of startups in Brazil.
Atomic Ventures offers entrepreneurs sales channels for the activation of their products, in the group’s active customers, at no cost. Currently, this base has more than 2,500 customers, with multiple economic activities. It also offers strategic mentoring for growth. The model transforms part of the revenue into proportional equity (participation into shares).
In this way, there is a fairer model, as highlighted by the founder and CEO of the Atomic Group, Filipe Bento. The time of the founder of the enterprise is also respected, in a process consisting of two major stages: pre-acceleration, “an initial period of strategic mentoring and validation before signing the acceleration”, and the acceleration program itself.
The pre-acceleration phase covers simplified due diligence, with initial legal and financial analysis; Term of investment and/or acquisition preference while the startup is incubated; and mentoring with specialists, with evaluation of key points, such as business model, scalability, initial traction and corporate structure.
The acceleration involves a legal stage (formalization of the terms of the investment, including equity and strategic objectives); and the deliveries of Atomic Ventures. They are: the initial capital for connection to the Bitrix Marketplace; network of mentors and experts in product, marketing, sales and finance; and connections with investors for future rounds.
“We transform founders into scalable and profitable business leaders, to be the owners of their own destiny”, underlines Bento.
The executive also points out that the Atomic Ventures model integrates an innovation and technology ecosystem made up of the other companies of the Atomic Group – BR24 (representative of the international platform Bitrix), Atomic Apps, Atomic Education, Atomic Partners, Atomic Capital and Atomic Data.
Of this ecosystem, Bento cites two ‘cases’ that illustrate his potential. One of them is the PowerZap WhatsApp API for Bitrix24, which integrates communication with the customer on WhatsApp within Bitrix.crm. In two years, the monthly revenue of this solution grew more than six times: it went from R$ 71 thousand in July 2022 to R$ 468 thousand in July 2024.
Another ‘case’ is the powerbot from BR24, a chatbot created in the Bitrix24 system. It allows you to implement powerful solutions in an agile way. In the first four months of implementing the solution, the number of customers jumped seven times (28 in September 2024, 144 in December), with the same growth in revenue (from R$ 7 thousand to R$ 50 thousand monthly).
“Companies that have fit with the Atomic Ventures model get well-structured investments, technology-centered solutions, not manual services; MRR[receita recorrente mensal]Proven, financial potential and validated product”, emphasizes the CEO of Atomic Group.
